Your company’s website is essentially the face of your brand which should make a great first impression so that the visitors will convert to customers. Additionally, your website should also provide information about your business, how it can benefit the visitors, and how they can contact you – which will eventually lead to closing sales. But, none of that can be achieved if you aren’t attracting traffic to your website.
This is especially overwhelming if you’ve just recently launched a website. But what if we tell you that it’s possible to generate traffic into your website with little to no marketing budget?
Let’s dive in.
1. Google My Business
Is your business listed on Google My Business?
If it’s not, then you’re missing out on one of the best traffic sources for your website and business. Especially because it’s free. (Well, time is not free and you do need skills to do it right)
Of course, simply getting listed is not enough. It’s important that all of the information displayed on your Google My Business listing is correct. Otherwise, you could confuse not only Google but also potential customers who stumbled upon your business.
In fact, an optimized Google My Business listing gets 7x more visits than an incomplete one.
Other than that, keep in mind that Google is getting smarter and smarter with results. If your listing provides all of the information a potential customer needs to make a decision, they might forego your website and contact/visit your business directly—which is even better than a website visit!
2. Write an amazing blog
The keyword here is “amazing.” An “amazing” blog doesn’t mean only updating your blog to push your products or services. It also doesn’t mean using your blog as a diary where you share your thoughts on whatever’s on your mind.
Instead, an amazing blog that will attract traffic without paying is one that is useful and relevant to your target audience. Keep in mind that your blog content could also potentially affect their journey as a buyer.
Here are some content ideas for your blog:
- A case study or success story involving your customers – putting this in infographic form would really move the needle.
- A reading list of other articles and blog posts you find useful or entertaining.
- Playing off popular culture or a trending news story.
- Answering questions that your audience is asking.
- Offering a behind the scenes looks of your brand.
- Sharing how-to instructional guides on your products/services.
- An interview with an industry leader.
- Having your staff share their favourite things.
3. Engage with your customers on social media
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content.
If you’re not sure which social media platform to focus on, here’s a general idea: a Facebook business page is where you can publicise your business name, address and contact details, and briefly describe your products and services. You can also talk about your staff, history, or any other aspect of your business that is likely to attract other Facebook users and create interest in what you do; Twitter is ideal for short, snappy (and tempting) links. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.
Keep in mind that you should also listen as much as you talk.
Whichever social media platform you are using, listen to what your customers are saying about your business. When they leave comments on your posts, reply to them. When they leave reviews – whether they are good or bad – give them the proper responses. All in all, paying attention to what the market thinks about your business, your industry, a product or a marketing campaign can provide valuable insights.
4. Incorporate Video into Your Content Strategy
Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.
Bonus tip: Add your business to Top4
Have you read about the tool used by over 150,000 websites to increase their website traffic?
Top4 is a Location-based Google Marketing Platform developed and built by some of the greatest minds in Australia for more than three years… with more than 2 decades of experience in search engine optimisation, website development and digital marketing. You can rest assured that we will get your business website on the top pages of Google!
Best of all, it won’t cost you more than $9 per month! We also have a free plan and of course, you can do it yourself or we can help with any part of your digital marketing as that’s what we’ve done successfully for over 20 years – we build and promote your website.
Get started and join over 150,000 businesses today, visit https://www.top4.com.au/
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au
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