If you own a local company, you should definitely add your business to our Unique Location-Based Marketing Platform Top4. Not only does being on Top4 increase website traffic, but it also attracts local leads.
How Top4 helps your business show up on local search results
1. Website Audit and Competitor Research
A successful local marketing campaign begins with a comprehensive website audit and competition research to identify the strength and weakness of your site. That also means paying attention to common security issues. After you’ve added your business to Top4, if you have signed up to our Top4 Marketing Platform Annual Plan, this is the first step we will do as we start your Top4 advertising campaign.
Auditing means going over the website and analysing its on-page optimization, HTML, and Javascript codes. For instance, a site that’s built on Javascript will need to be redesigned for the search engine to crawl and index it well.
In this case, research on your competitors is also essential because it allows you to evaluate your campaign process and make adjustments. Best of all, you can reverse engineer your competitions and copy the exact strategy they are using – and make it better.
We know this may sound like a lot of work. But if you’ve signed up for our annual plan, our team of Web Experts will do all of that for you.
2. Local Keyword Research
Every local marketing campaign starts with keyword research. Local keyword research reveals what phrases or words your local target market search for when they want to buy something or get information.
The best strategy for mapping out keyword research is focusing on buyer intent keywords.
If you have studied and have a clue about your competitor, you will know what kind of keywords they use to rank on Google.
After the local keyword research, don’t forget to input those keywords on your Top4 Business Profile to maximise your local search visibility and increase your chances of showing up on the top pages of Google.
3. Content Creation and Optimization
After you have added a list of keywords for your target market, you should create content about them. The content is going to be in the form of pages and articles on your website. On your Top4 Business Profile, it will be in the forms of Photo Gallery, Press Releases, and Promotions.
For every content, make sure to stick to proper On-page optimization guidelines. On-page optimization will involve:
- Page title
- Meta description
- Keywords within the first 100 words
- Keyword within the last 100 words
- H2, H3 headlines
- Image or Video optimization in the content
However, the journey doesn’t end after you have posted your content.
It’s no overstatement that the content you post will influence your potential local customers’ decision to do business with you. Therefore, it’s a waste to just post the article on your website and cross your fingers, hoping it gets traffic.
After you’ve shared your article as a Press Release on your Top4 Business Profile, simply use our Social Sharing buttons to share it on social media. It doesn’t get any easier than this!
4. Build Local Links
Links are votes for your website. The more links your local sites get, the higher those pages will rank for your targeted keywords. Unfortunately, not all links are equal, we have strong and weak links. Weak links come from sites that are spammy or having thin content about a particular subject.
That said, you have to get links from ”authoritative” websites which are considered to be strong links. If you are untrained digital marketer, getting links for your local marketing campaign can be challenging.
But if you have done your competitor research well, you’ll know where your competition is getting most of their links. Once you know that, you don’t need to invent the wheel. You can make an effort of getting the same links as theirs.
On your Top4 Business Profile, we also display relevant links which will bring more traffic to your business, like your website and all of your social media profiles. Those links are then recognised by Google as “good signals,” which will then improve your search visibility and rankings.
To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today www.top4marketing.com.au
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au
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Source: digitaldoughnut