Social Marketer’s strive to boost CRO or Conversion Rate Optimisation and let users be more active. More and more businesses use social login allowing users to engage more. Also, social login lets users access sites using their social accounts, such as Facebook, Twitter, and LinkedIn. Thus, enhancing the user’s experience on your website without the need to fill out a registration form or remember any passwords.
This also allows social marketers to gather more data such as email address, age, gender and more details about the user even the user’s interest.
If you’re aiming to include social login as one of your marketing strategies, you definitely must read important factors about every social marketer should know. Here are some:
More than 80% of users are annoyed because they have to Create New Accounts on different websites
Based on a research done by WebHostingBuzz, users that are required to enter their email addresses, names and other details and yet remember another set of username and passwords are mostly annoyed and will most likely to check other websites that don’t insist traditional registration.
Also, users are bothered with an increasingly time-consuming form, mostly found in checkouts or billing statements of websites. Fact: users will most likely to leave a website and go to another site instead of completing any registration form, based on a survey conducted by Blue Research.
Most users believe that Social Login is a better Registration Solution
In whatever business you are in, the number of visitors always correspond to your revenue. Businesses always need user activity on your website, whether you make money through sales or advertisements. And if users are bothered by too much registration process of your site, which redirects them to your competitors, then you might need to change your strategy.
1/3 of Users Leave when they forgot their Logins
Visitors comes to your site because it might have something they’re interested in. And by remembering yet another password, your visitor might have a hard time coming back to your site.
Social Login doesn’t automatically increase your conversion rates, it’s still up to your products and services your target audience wants, but Social Login will make it easier for the increasing number of social media users to come back to your website. All in all, combining the right services and products, Social Login will surely help users to become habitual users, boosting your customer lifetime value.
Most Users Admits on Entering Incorrect or Incomplete Details on Registration Forms
In a 2013 study by Harris Interactive & Janrain, 74% of users are frustrated if a website displays content that doesn’t interest them.
Most businesses use traditional registration process that relies entirely on the details submitted by users from their own form and sometimes asks for more than a few detail information. A majority of these users skips fields or enter false information.
Companies had already tried different methods to validate users information, one of which is email verification which requires the user to open their email and click on another link to redirect to their website.
Quality user information is essential for any online business and social login along with a registration form gives access to verify an email address and on more than 200 verified data for every user. Without annoying the user.
100% Reported that they have received Irrelevant Information and Mistaken Promotions
Have you received an endless invitation to buy men’s product even though you’re a “she”, or maybe offered a discounted session of Zumba even though your age group in unlikely to be concerned with this type of service?
With the help of Social Login, which gives you access to details about your consumers allows you to filter content according to their specific interests and personal circumstances, allowing you to personalise the consumer’s experience.
And because of that, users will most likely to be more active with your product because they know that you offer things they’re interested in.
Better User Information leads to a better Marketing Decisions
If you know your users that means you also know what their specific interests is. Detailed, reliable data allows you to organise your business models, monitor trends and measures future demands.
With Social Login, you can create feedback loops which can be used for your own surveys or collect testimonials, and then using the social network platforms to target registered buyers and users in places they’re online.
Being social helps on improving the quantity and quality of detailed information your marketing receives, making you more informed on the decisions about everything your business do this includes your marketing and customer retention strategy.
Social Activity of the Next Generation
Our world is quickly evolving particularly in the internet and technology, so most likely that competition will overtake you and win if you stay on traditional marketing strategies.
Blackberry and Nokia is a good example. They were once the market leaders until eventually outperformed by competitors which foresaw that mobile marketing and customer expectations are changing.
The lesson? Every business needs a clear social media marketing strategy that does more than relying on trends and headlines and can also differentiate registered users, repeat visitor and user profiles that are similar to your existing customers. Here are some tools to help you with your social media marketing.
And if you want your business to create an online presence added by social media marketing, promote your products or services, share and interact with your consumers, then Top4 is definitely your choice, the new Australian Social Media Business and Brand Directory.