Have you reviewed your business’ social media strategy recently? Are you able to generate positive results? If so, that’s great! If not, then maybe you should consider whether you are using the right tools.
There are many ways to measure social media success. Some would look at the social shares, while others would look at the number of leads generated because of this marketing strategy. There are so many social media tools to consider and all of them provide different results and benefits. The thing is, while you should not get caught up in the fancy tools, there are some you may tend to ignore but have much to offer.
In this article, we will look at some social media tools that you shouldn’t overlook. You may not be able to use all of these tools or it may take some time for you to become familiar with how to use them, but it wouldn’t hurt to learn some of these tools and look at how you can use them for your social media strategy.
1. Babbly
Babbly was built on the concept that when you give a share, you get a share. Sounds easy, doesn’t it? If you are looking for ways to share your content with the world through social channels, then Babbly can certainly help.
When you share other people’s content, they will do the same with yours. With this technique, you can better amplify your reach while at the same time, making connections with influencers.
One of the best features of this tool is its ability to share content in multiple networks through a single click. To get started, input the URL you want to share in the text box. Then, choose the number of shares and the social networks on which you want your post to appear.
Babbly may not be a tool for your everyday use because you should only share really good and informative content and not just spam your followers. However, if you use it right, it’s a great addition to your strategy, especially if you’re looking to boost a particular piece of content.
2. Cayzu
No matter what kind of business you have, an important thing to never forget is how crucial strong customer service experience is. These days, social media can provide customers with the chance to get in touch with companies like yours in real time.
With Cayzu, you have the opportunity to provide top quality customer service through your social media platforms. Some people may say good things and some may say bad things about your company. What is important is that you hear what they are saying and respond to it.
One of the primary benefits of Cayzu is its ability to instantly notify you of a customer mention on Facebook or Twitter. With this feature, you don’t have to wait to address concerns. You can immediately get in touch and respond. After all, this is what good customer service is all about.
3. Crowdbooster
Crowdbooster is a tool that can help you in your social media efforts. The data you can gather with this tool will allow you to make the necessary changes to optimise your campaigns so you can get better results.
This tool offers a variety of features to improve the content you share through social media.
Some of the things Crowdbooster can do for you are:
⦁ Save time when it comes to reporting: If you’re tired of creating reports manually, then you’ll love this feature. It can create a report for you and include the right details.
⦁ Locate your followers: This feature lets you know who enjoys your content and where they are. With this information, you can improve your content to better suit your readers.
Although Crowdbooster doesn’t have a free version, you can start using it for just $9 a month. If you do give it a try and put some effort into learning it, you will see that it can do wonders for your social media marketing strategies.
4. Infogram
Creating a high-quality, informative, and attractive infographic yourself can take many, many hours. If you do decide to outsource your infographic, it may cost a fortune to hire a professional designer.
Right now, you may think that you don’t have the design skills to create an infographic that is worth sharing on your social media. And paying big bucks to a professional designer may not be an option. This is where Infogram comes in.
Infogram is one of the top tools when it comes to infographics because it offers a variety of charts for plugging and presenting your data. There is also an easy-to-use editor, so you can customise the look of the infographic. Sounds so easy, doesn’t it?
Infogram can create your much needed, high-quality infographic in just a matter of minutes. You can make your own infographic with speed and efficiency, and without the cost of hiring a designer.
5. Mention
The name itself says what this social media promotion tool is all about. With Mention, you are given the ability to monitor social media mentions across many social media platforms. This is great for your strategy since you will never miss a mention or a keyword relating to your products and services.
Some of the features that Mention offers include:
⦁ Monitoring billions of sources in almost any language you can imagine.
⦁ Providing real-time results of mentions, giving you the chance to connect with your audience.
⦁ Use of an influencer score so you can identify the most valuable people.
⦁ Connecting all your social profiles on one dashboard. No need to jump from site to site.
⦁ Tools for tracking and analysing the performance of your strategy.
Mention has a free trial version to get you started. All you need to do is sign up for an account. After that, you can discover the features and familiarise yourself with the dashboard. With this tool, you get to monitor your company, get in touch with your audience, and keep an eye on your competitors.
6. Stencil
When your social media marketing strategy is in need of some visual help, you can count on Stencil. Sometimes, your audience would love to see more visually appealing images than text. You can take full advantage of this by using captivating images for your strategy through Stencil. This tool allows you to add high-quality images to your social platforms and can give your marketing plan an edge over your competitors. It is also very easy to use.
With Stencil, you don’t need experience in design; this is one tool that you can surely use for you social media efforts. It has a free version that you can use without risk or obligation. You can also upgrade to the paid version if you feel that you need the additional features it offers.
With Stencil, you get to upload your own images or you can also choose from more than 730,000 stock photos. Imagine that! After choosing a photo, you can edit it in many ways. You can experiment with a variety of graphics, backgrounds, and other visual features.
It may take some time to get used to this tool, but it will sure be worth it. Be patient for the first few minutes so you can get familiar with the tool. The next thing you know, you will be having fun editing your photos for your social media campaign.
Takeaway
So many social media platforms can benefit your business in so many ways from Twitter to Facebook to Pinterest to Instagram. If your business is not yet among the companies that are using social media platforms for their marketing strategy, you are missing out a great deal.
Continue to learn about the different tools that are under your nose. You don’t have to spend a fortune to boost your social media strategies. All you need is a good deal of perseverance and patience when it comes to learning about the right tools for your marketing techniques.
With the right strategy driven by the tools we’ve discussed above, you can take full advantage of social media platforms to reach out to your audience, generate leads, and continue to push more traffic to your site.
Source: Start A Fire
For a more effective social media marketing strategy, consider seeking help from the digital marketing experts listed on Top4.