Your Domain Name Is Your Brand On The Web: Here’s How To Get It Right

Imagine this: You have it. The perfect name for your brand, after hours of brainstorming and selection. You plan out your brand identity, design a logo, fuss over color scheme. Finally, you decide to release your product to the world and launch your website.

 

Oops. The domain was taken. Back to the drawing board.

 

If this is you, or you would like to avoid this scenario, read on.

 

Name it right

 

The name is an often overlooked aspect of domain registration. However, it is key to creating brand legitimacy amongst customers and investors.

Over 12 million domain names were registered in just one-quarter in 2016, says Yuichi Izumi, Project Manager of Z.com in the Philippines.

 

Secure the site

 

To avoid your customers doing this and your brand taking a hit, educate your customers to identify a phishing website. You can also invest in SSL certificates or even extended verification certificates. On logins or payment screens, such certificates can create visual cues like padlocks.

 

Get good value

 

Ultimately, it would be penny-wise, pound-foolish to just go with the cheapest domain registrar. Do more in-depth research on what your company’s needs are, and select a domain registrar service that is committed to transparent pricing and provides full-service offerings.

 

Get smarter

 

Startups have been getting creative. Instead of the traditional brandname.com, companies are trying out .ly, “get”+productname.com, or removing vowels. Other domain extensions such as .shop or .blog are available too. These are some of the fastest-growing top-level domains (TLD) today.

 

For example, Flickr.com eventually bought Flicker.com, redirecting up to 3.6 million unique visitors a year.

Source: Business Standard

Ask the digital marketers in your area to help you with your business or brand domain names. Or you can just contact the Marketing Professionals at Top4 and let the then do the work for you. Top4’s sole purpose is to drive more traffic, leads and sales through your business using a range of new and tested marketing techniques.

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