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179 Content Marketing Tools & Resources to Bookmark

Michael Doyle
179 Content Marketing Tools & Resources to Bookmark

In the early days, a lot of companies looked at content marketing as just another word for blogging. Today we know it’s much more. Content marketing encompasses nearly every aspect of online marketing that involves content. That means SEO, PR, social media marketing and more.

With all these moving pieces, there’s a lot to manage. In order to help you get a better understanding of what is content marketing, how it can help your business and how to create a winning strategy, we’ve compiled a huge list of 179 content marketing tools and resources.

This list includes tools, articles, templates, case studies and everything else you need to become a content marketing pro.

We highly recommend bookmarking this post so you can come back to it whenever you need any type of content marketing resource. There’s nothing worse than struggling to remember where you saw that one tool you forgot the name of. Everything you need is right here in one place. Here’s our list of some of the top paid and free content marketing tools on the market:

 

Design Tools for Content Marketing

Visuals are crucial for your content marketing strategy. We’ve seen a huge surge in infographics, photo sharing and visually driven social networks over the past five years. Remember, content means more than just text. These tools will make it easier to add professional looking photos, infographics and illustrations to spice up your content marketing efforts.

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Writing Tools for Content Marketing

Just because visuals are important, that doesn’t mean you can slack on your writing. Since writing doesn’t come natural to everyone, having a little help can go a long way. The tools below will make writing easier and improve the quality of your content.

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Content Idea Sources & Tools

One of the most difficult parts of content marketing is coming up with ideas. You need to make sure you’re creating and sharing content about topics your audience cares about. At the same time, your topics should have SEO value so keywords play a role. Try these tools for a steady supply of content ideas.

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Content Promotion & Distribution Tools

Creating content is nice, but if nobody sees it, what’s the point? Content promotion is just as important as the creation process. Some content marketing pros even recommend spending more time promoting and distributing content than creating it. Use these tools to get your content in front of more people.

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Tools to Scale Content Marketing

As content marketing becomes a bigger piece of your strategy and your team grows, you’ll need to improve your infrastructure and processes to keep up. Here are some great tools and resources to scale your content marketing efforts.

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Content Marketing Analytics Tools

Is your content marketing working? Use these analytics and reporting tools to track and measure your brand’s content marketing.

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Content Marketing Templates

Diving head-first into content marketing may work on some occasions. But if you want to improve your chances of success, it helps to have a strategy laid out. These templates, checklists, and workbooks will make it easier for you to create an actionable plan.

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Content Marketing Blogs

Staying on top of the latest developments in content marketing and immersing yourself in the industry will help you become a better content marketer. These are some of the top content marketing blogs to add to your reading list.

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Content Marketing Articles & Guides

If you’re just getting started with content marketing or looking to expand your knowledge, these articles and guides are a great place to start.

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Content Marketers to Follow on Twitter

One of the best parts about content marketing is the huge community. Plenty of content marketers are happy to share their top tips and insights. Give these influencers a follow to see what top content marketers are Tweeting about.

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Content Marketing Case Studies

Sometimes the best way to learn is to see what successful people have done. These case studies will not only give you inspiration, but they also serve as proof of how effective content marketing can be.

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Content Marketing White Papers & Reports

Whether you’re trying to sell content marketing to the C-Suite or just want insight into the industry, these white papers are valuable resources.

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Content Marketing Infographics

These infographics display data, stats and actionable tips about content marketing. Give them a look or share them with your team.

 

 

 

 

 

 

 

 

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Content Marketing Training & Courses

Content marketing might not be something you can major in at college, but that doesn’t mean there’s not a formal way to learn how to do it. Class is in session with these content marketing courses.

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Content Marketing Webinars & Videos

Want a break from watching funny cats on YouTube? Take a look at these videos about content marketing to learn and be entertained.

 

 

 

 

 

 

 

 

 

 

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Content Marketing Podcasts

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what’s going on in the industry, and a “This Old Marketing” example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

Every week on the Content Warfare Podcast, Ryan Hanley interviews the Internet’s most prolific content creators to extract their secrets for winning the battle for attention online. Popular guests include: Chris Brogan, Marcus Sheridan, Mark Schaefer and Gini Dietrich. Popular topics include: content marketing, writing, podcasting, social media and audience building.

Content Inc. is for entrepreneurs and startups who want to be big — not by creating and selling more products and services — but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the “godfather of content marketing,” believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences…then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business — all in less than 15 minutes per episode.

Kelly and Alisa are passionate marketers who get a real thrill from helping small and medium-sized businesses harness the power of online inbound marketing to increase website traffic, leads and sales.

Content marketing isn’t just a buzzword — it’s the key to connecting with today’s hard-to-reach consumer. In the Content Marketing Podcast, Rachel Parker of Resonance Content Marketing helps you understand what content marketing is, why it’s important, and how to put it to work attracting and retaining customers for your business.

Learn to be a content marketing contender with the Content Champion Podcast. In each show we share the essential strategies, tactics and tools to help you punch above your weight online. Vibrant, informative and always essential listening, we showcase step-by-step techniques you can start using right now to become a content champion in your own business.

A talk show about all things content marketing featuring Andy Crestodina and Barry Feldman. Each 22-minute episode explores a significant tactic that makes content marketing effective.

Interviews with authors, experts and thought leaders sharing business marketing tips, tactics and resources hosted by one America’s leading small business marketing experts.

Seth Godin is a thought leader in the marketing and business world. In this rare live recording, hear Seth as he guides thirty entrepreneurs through a workshop exploring how they can build and run their dream business.

Copyblogger FM is a weekly, short-form broadcast hosted by Sonia Simone. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

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Content Marketing Statistics

In case you need proof of how effective content marketing can be, or need to prove it to someone else, you can use these content marketing stats as a resource.

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Content Marketing Events

Attending events allows you to network with other content marketers as well as learn from guest speakers. Add these annual content marketing events to your calendar before they’re completely booked.

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Content Marketing Books

Adding some content marketing books to your library is a great way to open your mind to new tactics and concepts that will sharpen your skills. Read through these books to learn more about branding, design, the art of storytelling and more.

Buyer Personas is the marketer’s actionable guide to learning what your buyer wants and how they make decisions. Written by the world’s leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes.

In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience.

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for marketers who want to help create products that are worth marketing in the first place.

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook.

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

Website design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples.

Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with practical examples from HowStuffWorks.com, Newell Rubbermaid, Centers for Disease Control and Prevention, and many more brands.

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

 

Source: SproutSocial

 

 

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