Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video.
In this quick-scroll world of social media, the visual face of your brand is often times the first thing your audience sees and possibly the one thing they remember. It’s hard to cut and paste an image and reuse it across all of your social networks unless you have a tool like Landscape.
Sprout Social’s very own tool is free to use to resize, crop and scale social media image sizes. And along with our resizing tool, we’ve provided all the specific dimensions and a few quick tips to help you decide which image best fits each position.
Before we get into it, here are some additional resources:
- Easily reference this social media image sizes list in our always up-to-date Google Doc.
- Feel free to quickly create your own social media images using these 39 free image creation tools!
- Looking for Facebook video specs? Instagram video specs? And all ad sizes? Check out our new guide to social media video specs!
Social Media Image Sizes Per Network
These links will make it easier for you to navigate to the specific social media image sizes per network:
- Google+
- Youtube
- Tumblr
Facebook Image Sizes
With 1.18 billion monthly active users, Facebook is the world’s largest social network. One bad image choice could spell the difference in attracting and engaging with this huge user base and being completely ignored.
One thing to remember when choosing your photos is that there is a difference between how things will display on your personal timeline and how things will display in a user’s newsfeed. Make sure that you are choosing dimensions based on where you want the majority of viewers to see your image.
Profile Picture: 180 x 180 (Displays 160 x 160 on Desktop)
Say cheese: this is going to be the photo representing you or your brand on Facebook. This is the square photo that appears on your timeline layered over your cover photo. Your profile picture will also appear when you post to other walls, comment on posts or when you’re searched with Facebook’s Open Graph (that’s a fancy term used for its search function).
Image Guidelines
- Must be at least 180 x 180 pixels.
- Photo will appear on page as 160 x 160 pixels on desktop, 140 x 140 on smartphones, and 50 x 50 on most feature phones.
- Profile pictures are located 16 pixels from the left and 176 pixels from the top of your cover photo on desktop.
- Profile pictures are located 24 pixels from the left, 24 pixels from the bottom and 196 pixels from the top of your cover photo on smartphones.
- Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.
Business Page Profile Picture: 180 x 180 (Displays 160 x 160 on Desktop)
Facebook recently changed its Profile image for Business Pages to appear to the left side of the screen. The new look helps Facebook Business Pages stand out among personal accounts. However, the dimensions are the same, but the photo appears on the page slightly different.
Image Guidelines
- Must be at least 180 x 180 pixels.
- Photo will appear on page as 170 x 170 pixels on desktop, 128 x 128 on smartphones, and 36 x 36 on most feature phones.
- Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.
- Business Page images will be cropped to fit a square.
Cover Photo: 820 x 312
Your cover photo will only appear on your Facebook timeline, but it is a lot bigger than the profile picture, which gives you more freedom to choose something creative. Where your profile picture might be a good choice for a picture of you, or a brand logo, use this space to post something that speaks more toward you as an individual or as a brand.
Image Guidelines
- Appear on page at 820 x 312 pixels. Anything less will be stretched.
- Minimum size of 399 x 150 pixels.
- Displays at 820 x 312 pixels on desktop and 640 x 360 pixels on smartphones.
- Doesn’t display on feature phones.
- For best results, upload an sRGB JPG file less than 100 KB.
- Images with a logo or text may be best as a PNG file.
- Business Page dimensions are exactly the same as personal accounts.
Shared Image: 1,200 x 630
A shared image is one of the most common forms of sharing on Facebook. These images will always appear on your timeline, and ideally they will show up in most of your followers’ News Feeds — though with the decrease in organic reach, it’s unlikely that everyone will see your post. The more people engage with your post, the more likely it is that the rest of your followers and their followers will see that activity.
Image Guidelines
- Recommended upload size of 1,200 x 630 pixels.
- Will appear in feed at a max width of 470 pixels (will scale to a max of 1:1).
- Will appear on page at a max width of 504 pixels (will scale to a max of 1:1).
Shared Link: 1,200 x 627
Another great tool in your Facebook belt is the ability to share a link. It’s very similar to posting a shared image, but it gives you even more fields to work with. You can choose to create a shared link with a small square image to the left and text on the right, or with a larger rectangular image on top with text underneath.
Image Guidelines
- Recommended upload size of 1,200 x 627 pixels.
- Square Photo: Minimum 154 x 154px in feed.
- Square Photo: Minimum 116 x 116 on page.
- Rectangular Photo: Minimum 470 x 246 pixels in feed.
- Rectangular Photo: Minimum 484 x 252 on page.
- Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.
Highlighted Image: 1,200 x 717 (Recommended)
Did your company turn its first profit? Hit its 10th, 20th or 100th employee? A milestone is a great time to create a highlighted image. This image is going to be housed on your personal timeline, but it is going to take up a great deal more space than a shared link or image, so it’s a good place to celebrate the victories that keep you going!
Image Guidelines
- Will appear on your page at 843 x 504 pixels.
- Choose a higher resolution at that scale for better quality.
Event Image: 1920 x 1080 (Recommended)
Facebook Events help capture the attention of users and cut through the noise on Facebook. Reminders are sent to your audience and having a good space with an even better image is important. Make sure you have the right dimensions down for a Facebook Event cover photo.
Image Guidelines
- Facebook will scale down to minimum dimensions: 470 × 174.
- Shows in feed: 470 × 174.
Find more information on the image sizes for Facebook, visit the Facebook Help Center.
Twitter Image Sizes
Don’t let its logo fool you–Twitter is not just for the birds. In fact, with 313 million monthly active users, Twitter is one of the social media networks that your customers will most often use to discuss your brand. And recently, Twitter made some big changes to its overall layout.
Profile Photo: 400 x 400 (Displays 200 x 200)
Your Twitter profile photo is the main image that represents you or your brand across the network. It’s going to be seen across the site in a number of places by a number of people so make sure it’s of the highest quality. Here’s the places your profile photo will be visible on the site.
- On Your Page: The largest display of your profile picture is on your homepage and can be viewed by your followers as well as individuals who stumble upon your page.
- In-Stream: A smaller version of your profile picture appears in a follower’s Twitter stream every time you Tweet. It also appears in the stream of your followers’ followers every time you’re Retweeted.
- Who to Follow: Your profile picture is also going to appear next to a link to your page in the “Who to follow” box. This is located directly to the right of your twitter stream. Choose a recognizable image here.
Image Guidelines
- Square Image recommended 400 x 400 pixels.
- Maximum file size 2 MB.
- Image types include: JPG, GIF or PNG.
Header Photo: 1,500 x 500
Your header photo is the image that spans the top of your Twitter profile page. It’s quite a bit larger than your profile photo so make sure to save it at the highest resolution possible. Because you have more room to be creative with this picture and it will likely be the first thing your visitors see, make it something captivating.
Image Guidelines
- Recommended 1,500 x 500 pixels.
- Maximum file size of 5 MB.
- Image types include: JPG, GIF or PNG.
In-Stream Photo: Minimum 440 x 220 (2:1 Ratio)
Twitter users can attach photos to any of their Tweets. Luckily, Twitter updated to no longer count characters against your Tweet limit. Uploaded photos will appear in your followers’ streams and the streams of their followers (if Retweeted).
It’s important to note that Twitter may collapse your photo into a smaller version to fit in a user’s stream. Make sure Twitter displays the portion of the photo you want followers to see by setting the width of your image to fit the minimum requirements. Also, horizontally center your content to avoid odd cropping.
Image Guidelines
- Minimum to appear expanded 440 x 220 pixels (a 2:1 ratio).
- Can tweet up to 4 images at one time.
- Can edit images if tweeting from Twitter iOS or Android app.
- Maximum to appear expanded 1024 x 512 pixels.
- Appears in stream collapsed at 506 x 253 pixels on desktop.
- Maximum file size of 5 MB for photos, and 5 MB for animated GIFs on mobile and 15 MB on web.
Find more information on in-stream photos at the Twitter Help Center.
Instagram Image Sizes
Instagram is one of the most popular photo-sharing social networks with more than 600 million users. It’s the best place to showcase your visual creativity.
Profile Picture: 110 x 110
Instagram is based on visuals, which should be an indication of how important it is to follow these image size guidelines. Ensure your profile image is recognizable so users can find you even easier through search or explore.
Image Guidelines
- Appear on your profile at 110 x 110 pixels.
- Square photo: make sure to maintain an aspect ratio of 1:1.
Photo Thumbnails: 161 x 161
When someone goes to your page, they’ll be presented with all of your content arranged in rows of thumbnails. These smaller renditions of your images and videos will expand when clicked and include a place for people to comment.
Image Guidelines
- The thumbnails will appear on the page at 161 x 161 pixels.
- Square photo: make sure to maintain an aspect ratio of 1:1 ratio.
Photo Size: 1080 x 1080
Instagram is all about the images and videos presented in your followers’ feed. In fact, Instagram higher resolution photos when taken from the native application. If you decided to upload a photo or video from any other device, the resolution will be much lower.
Image Guidelines
- The size of Instagram images has been increased to 1080 x 1080 pixels.
- Instagram still scales these photos down to 612 x 612 pixels.
- Appear in feed at 510 x 510 pixels.
- Square or rectangle photos: make sure to maintain an aspect ratio between 1.91:1 and 4:5 ratio.
- Smaller featured header images appear as 204 x 204 pixels, and larger featured header images appear as 409 x 409 pixels.
LinkedIn Image Sizes
With 467 million registered users, LinkedIn is the world’s largest professional network. Where other social networks may be good drivers of traffic and customers, LinkedIn is a great place for you to source great employees and to connect with other industry leaders.
Personal Profile Image: 400 x 400 (Recommended)
LinkedIn started using a new layout for personal profiles and kept the box logo with company pages (more on that below). However, the personal profile dimensions for LinkedIn is very straightforward. This is the main image that represents you on your personal profile. So anytime someone takes a look at your profile for some quick info, this is the prominent image that represents you. It’s important to get the size right.
Image Guidelines
- Recommended between 400 x 400 and 20,000 x 20,000 pixels
- Minimum 200 x 200 pixels
- Maximum file size 10MB.
- Image types includeL JPG, GIF or PNG.
Personal Background Image: 1584 x 396
LinkedIn’s background image is a newer feature for your personal profile. It’s a little bit trickier to find something that really fits that space well, but if you get it right, your profile will look great.
Image Guidelines
- Recommended 1584 x 396 pixels.
- Maximum size of 4MB.
- Image types include: JPG, PNG or GIF.
Company Logo Image: 300 x 300
One of the two brand logos that you should be uploading to LinkedIn is the standard company logo. This is the bigger of the two and is going to show up right next to your brand name on your LinkedIn homepage. This image also appears in the “Companies you may want to follow” section. The more enticing the photo, the more likely you’ll gain followers.
- Recommended 300 x 300 pixels.
- Minimum 300 x 300 pixels.
- Maximum 4MB (Square layout).
- Image types include: PNG, JPG or GIF.
Square Logo: 60 x 60
This is the brand image that shows up when your company is searched. Make sure you use something recognizable to your brand let customers know which company is yours.
Image Guidelines
- 60 x 60 pixels (resized to fit).
- Maximum 2MB.
- Image types include: PNG, JPG or GIF.
Company Cover Image: Between 1536 x 768
- Recommended between 1536 x 768 pixels.
- Minimum size of 1192 x 220.
- Maximum 4MB.
- Appears as 1400 x 425 pixels.
- Image types include: PNG, JPG or GIF.
Banner Image for Company Pages: 646 x 220 (Minimum)
The banner image is one of the newest and most prominent of the images that you can use on LinkedIn. This image appears when a user visits your brand’s homepage. Since this image is located on your homepage it’s likely the visitor is actively searching for your brand, so use this opportunity to reel them in with a great image.
Image Guidelines
- Minimum 646 x 220 pixels.
- Maximum 2MB.
- Landscape Layout.
- Image types include: PNG, JPG or GIF.
Hero Image: 1128 x 376
Finding great people to work for your company is one of the most important aspects of LinkedIn. You can have a separate tab solely based on career opportunities at your company. At the top of this page sits a banner that is bigger than any of the other images on LinkedIn.
You can use this space to choose a picture that speaks to your company in order to attract some great potential employees.
Image Guidelines
- Recommended 1128 x 376 pixels.
- Minimum 1128 x 376 pixels.
- Maximum 2MB.
- Landscape Layout.
- Image types include: PNG, JPG or GIF.
Find more information in the Linkedin Help Center.
Pinterest Image Sizes
Pinterest can be an amazing social tool for driving referral traffic to your site. This is mostly due to the fact that 90% of Pinterest pages are external links.
So it’s very important for you to make sure you’re optimizing your Pinterest page regularly and using proper image sizes for your boards and pins.
Profile Picture: 165 x 165
When setting up your Pinterest account you have the option to do so using Facebook, Twitter or email. If you choose Facebook or Twitter, Pinterest will pull in the profile image that you have set there.
If you’re using email, or would prefer to use a different photo, you can do that too: just upload a square photograph (the larger the better) and Pinterest will resize it to fit. Like other social sites your profile picture on Pinterest should be something closely tied to you or your brand.
Image Guidelines
- Appears at 165 x 165 pixels on home page.
- Appears at 32 x 32 pixels on the rest of Pinterest.
- Maximum 10 MB (wouldn’t allow me to upload anything larger).
- Image types include: JPG and PNG for profile pictures.
Pin Sizes
When adding a pin to your board, it’s important to remember that Pinterest puts a limit on the width of the image but not the length. This gives you the opportunity to add a photo that’s square or one that will scale to be even taller. Just remember to make sure you’re creating large images because they add more value, not just because you can.
Image Guidelines
- Pins on main page appear as 236 pixels (height is scaled).
- Pins on a board appear as 236 pixels (height is scaled).
- Expanded pins have a minimum width 600 pixels (height is scaled).
- It’s recommended to use an image aspect ratio of 2:3 to 1:3.5
Board Display
Creating boards is one of the most important things that you can do on Pinterest. It’s important to make sure you’re using an image that fits the size criteria perfectly. Not only is it important to choose a photo that is enticing to your audience, it’s important to choose one that’s relevant to that particular board.
Image Guidelines
- 222 x 150 pixels (large thumbnail)
- 55 x 55 (smaller thumbnail)
Find more information in the Pinterest Help Center.
Google+ Image Sizes
We know Google+ might not at the top of your list, but it’s still an important site for most companies to be present. This isn’t just because of the social aspect, but also your Google+ account is tied to the search engine itself. When someone searches your brand, Google pulls in your Google+ account information, including your profile picture and recent posts.
Profile Picture: 250 x 250 (Recommended)
Google already has a ton of information about your brand, now they want a face or logo to tie to that name. Though you upload your image in a square format, it’s going to render on your page as a circle. Be wary you don’t choose a photo that cuts out important parts of your image!
Image Guidelines
- Minimum 250 x 250 pixels.
- Recommended to use larger photos.
- Maximum file size 100MB.
- Maximum dimensions not listed (we were able to upload at 5,200 x 5,300 pixels).
- Image types include: JPG, GIF or PNG.
Cover Image: 1,080 x 608
The Google+ cover image is the biggest photo on your page, so choose your photo wisely. It’s a great opportunity for you to showcase a product or service your brand offers. This is also a great spot to use an image that highlights your brand’s beliefs.
Image Guidelines
- Recommended 1,080 x 608 pixels.
- Minimum 480 x 270 pixels.
- Maximum 2,120 x 1,192 pixels.
Shared Image – 497 x 373 (displays as)
Google+ sharing is similar to that of other social networks, with one key difference: circles. With circles you can group people together based off of certain criteria that you deem relevant, and then share different images to different circles based off that demographics’ personality.
Image Guidelines
- Appears in home stream and on page at a width of 426 pixels (height is scaled).
- Minimum width of 497 pixels (will scale the height for you).
- Maximum upload 2,048 x 2,048 pixels.
- Shared Link – 150 x 150 (thumbnail).
Shared Link – 150 x 150 (Thumbnail)
A shared link comes with the same ability to choose which circles you want to share with, but the post itself has different capabilities. You’ll still have the ability to type in whatever description that you’d like, but with a shared link you also have the opportunity to link your post to your site.
This is going to pull a photo from your site and add it to the post so that your viewers can click through to your page.
Image Guidelines
Shows in the feed and on page as 150 x 150 pixels (pulls in photo from linked site).
Shared Video: Width of 496 Pixels
Videos are amazing assets for brands to help with their marketing efforts. If you happen to have one, or are interested in making one, it could be a great piece of content to send out to your Google+ audience. Just as with links and images you can pick and choose which circles would be best for each video.
Video Guidelines
- Shows in the feed and on page as 497 x 279 pixels.
Find more information on profile and cover photos at Google+ Help.
YouTube Image Sizes
YouTube has more than 1 billion unique users every month and is available on hundreds of millions of devices. More than 1 million brands have already realized that YouTube is a great opportunity to reach their fan-base.
Channel Profile Image: 800 x 800
YouTube allows you to select different profile image borders, but the dimensions stay the same. Ensure your YouTube has a profile image set up before you select your border.
Image Guidelines:
- Recommended 800 x 800 pixels.
- Displays as 98 x 98 pixels.
- Image types: JPG, GIF, BMP or PNG.
Channel Cover Photo: 2,560 x 1,440
Spice up your YouTube channel with some “channel art.” When users click through your YouTube videos to your channel, some appealing images could entice them to stay on your page longer and watch more of your videos.
Image Guidelines:
- Recommended 2560 x 1440 pixels.
- Safe area for mobile and web (without text and logo cropping) 1546 x 423 pixels.
- Maximum file size: 4MB.
- Image types: JPG, GIF, BMP or PNG.
Across Different Devices
There are a lot of different platforms and devices that users can stream YouTube on so it’s important that your brand has a photo optimized for each one.
Display Sizes
- Tablet display: 1,855 x 423.
- Mobile display: 1,546 x 423.
- TV display: 2,560 x 1,440.
- Desktop: 2,560 x 423 (1,546 x 423 pixels are always visible). Flexible Area (may be visible): 507 pixels to the left and 507 pixels to the right of the safe area.
Video Uploads: 1280 x 720 (Minimum HD)
Uploading your content to YouTube is the one of the most important parts of establishing your presence on the site. Videos can tell viewers something about you as a person, or it could show off something that your business might offer.
Video Guidelines
- Videos must maintain a 16:9 aspect ratio.
- In order to qualify as full HD, your dimensions must be at least 1,280 x 720 pixels.
Find more information in the YouTube Help Center.
Tumblr Image Sizes
Tumblr is a customizable social site that lets users effortlessly share anything that they want. Due to the fact that almost everything is sharable, it isn’t hard to imagine that there are currently over 235 million blogs that have churned out more than 144.7 billion posts.
Profile Picture: 128 x 128
Although there is a profile photo associated with your Tumblr page, it doesn’t appear very frequently throughout the site. It will appear as a thumbnail adjacent to your posts within a follower’s feed.
The photo also appears next to the buttons to follow you on Tumblr when someone visits your page. Your profile photo will also appear somewhere on your Tumblr profile page. Whichever theme you choose is going to play a part in where the photo appears and its size.
Some brands choose a large image while others keep them subtler. Just make sure to mind the minimum and pick an image that fits not only your brand, but that also fits your page’s layout.
Image Guidelines
- Minimum 128 x 128 pixels.
- Image types include: JPG, GIF, PNG or BMP.
Image Posts: 500 x 750
These are the posts that you send out to your followers that will also appear on your page. Due to the fact that Tumblr is so customizable and each theme is so different, not all people are going to want to post the same size photos.
Image Guidelines
- Dash image sizes max at 1,280 x 1,920, and show in feeds at 500 x 750.
- Images can’t exceed 10MB.
- Animated GIFS must be under 2MB and max at 540 pixels (although some instances allow more width depending on GIF size).
Source: Sprout Social