Keep Your Campaigns Merry, Bright and Effective with our Playbook for Every Industry
Marketers are ramping up for the holidays—as we pull our fall boots out of the closet and get ready to drink a ton of pumpkin spice lattes, we’re also pulling together campaigns and creatives to capitalize on the rush of consumers racing for deals starting on the stroke of midnight Black Friday through Cyber Monday and beyond the holiday season. According to eMarketer, the holidays are poised for a lot of growth in consumer spending. In 2018, total retail spending globally grew 5.4% to $998.32 billion. Cyber Monday was the heaviest online spending day in history–with a reported $7.87 billion. In 2019, the holiday season will see healthy US retail spending growth of 3.7% to $1.0351 . To be successful, you have to catch those customers early. Consumers are shopping earlier and earlier in response to Black Friday and Cyber Monday deals. In fact, Comscore reported that 18% of holiday shopping occurred between Black Friday and the following Tuesday. The digital competition is intense. Marketers have to think more strategically about how digital ads can stand out amid all the other campaigns attempting to grab consumers’ attention. That’s what this guide is all about
In this article, we’ll unwrap:
- Two trends shaping holiday marketing this year
- Four stages of holiday planning, complete with suggested tools
- Video characteristics, image, and keyword trends that drive purchases
- Times of the day and week to reach consumers when they’re ready to buy
We’ll leave you with some tips…
We’ve gone through a lot—an introduction to the potential for the holidays, formats and devices, and the times to best reach consumers.
Here are five takeaways:
- The majority of marketers are missing out on demand for their products after the holidays end. Dig into your industry’s data and allocate budgets accordingly to kick off the new year with a bang.
- Focus on video content and mobile devices when trying to reach consumers shopping for holiday gifts.
- When producing videos for your holiday campaigns, include a lot of physical action for the best results.
- Specific image characteristics and keywords can make a huge impact on the success of your sponsored content campaign. Check out trends.taboola.com for real-time insights.
- Don’t forget your tools—set up pixel tracking, targeting techniques and test new audiences as you go.
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Source: Taboola