Australian consumers are set to fork out a whopping $1.3 billion online over the four days from Black Friday to Cyber Monday, amidst a growing trend of consumers moving their Christmas shopping to the earlier period of late-November than the traditional time of December.
According to National Retail Association (NRA) CEO Dominique Lamb, the four-day period from Black Friday to Cyber Monday is anticipated to be the “biggest spree of the entire year for retail”.
“Black Friday and Cyber Monday have gradually become more popular each year and in 2019 these events are set to take Australian retail by storm.
“We’re seeing a growing trend with consumers looking to knock off their Christmas shopping earlier than usual, with November starting to edge out December as the busiest period. Bargain sales events such as Black Friday and Cyber Monday have only heightened this trend.
“The NRA is forecasting a massive $1.3 billion to be spent online over the upcoming four days and throughout the entire Christmas period shoppers will splurge an average of $54,357 per minute in online sales alone.
“In 2019, shoppers can research and purchase items from the comfort of their own home via everyday accessories such as laptops, iPads and iPhones. Changes in consumer behaviour have seen a strong increase in popularity for both Black Friday and Cyber Monday.”
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