Today’s digital era is dominating the world through social media. On an estimation, 2019 was up with around 4.48 billion active internet users worldwide. Over 3.48 billion of these were social media users too. The market of today has a modern version of buying, selling, and consuming. While individuals are utilizing the incredible discounts from voucher platforms, media is playing its role in connecting customers with popular sites.
Interaction with people, brands, and their products was an entirely different story in the previous years. The futuristic 2020 is going to engage us in 5G networks, Xbox Series X and Play Station 5 as confirmed innovations. Moreover, it will bring us predicted inventions like flying cars, robotic moon-base, and extended reality.
With these in a row, the social media trends for 2020 demand a revision. Besides the old marketing methods, you have to connect with the latest ones.
The Evolving Social Media Trends
The social media trends for 2020 seem incredible. You have to opt for different digital marketing methods following these.
- Influencer marketing will result in better growth.
- Videos will dominate every digital marketing approach.
- Storytelling will become popular among marketers.
- Augmented reality (AR) will be common.
- Chat Bot intelligence will emerge with improved ways.
With these popular trends for the next year, it is essential to follow the trending ways of social media marketing in 2020.
Effective Social Media Marketing Strategies for 2020
Smart approaches towards this type of marketing can confirm better results for any business. While you are trying to connect with maximum people worldwide, make sure you opt for the right ones. Linkage with a wide circle is essential, yet making sure of the right circle is a fact that matters.
Be Supportive Of Video Marketing
Opting for videos in your digital marketing strategy is a trend. You can look around for successful promotions that come up through videos on different media platforms. Visuals result in maximum engagements because of customer interest. Twitter, Instagram, Facebook, and YouTube are the top four platforms that come up with better results through videos. Each platform has its own duration through which you can opt for the best clips easily.
Invest Smartly and Increase Your Budget
Among the last few years, you have been witnessing a constant increment in rates of Facebook and Instagram advertisements. While the two most important eCommerce marketing platforms are costing more than before, you need to invest more. These platforms are working on their machine learning approaches. Clearly, any machine will learn your data from advertising campaigns only if you invest enough. Moreover, less data aggregation will also slow down your optimization speed, resulting in a delayed ROI.
Focus On the Google Search Engine
Among all the search engines, Google is the most trusted one. More than 90% of the world population uses Google Search. Therefore, maximum customer engagement and traffic comes from none other than this search engine. The rolling features like Google Follow and Google Posts are appropriate ways to follow trending ventures and create content on Google, respectively.
Adopt Chat Bots Wherever Possible
With the emerging social media trends of 2020, opt for chat bots. As per technology change, platforms are adopting media bots. The new bots do not only increase customer interaction, but they are most likely to understand customer demand and answer accordingly. Moreover, these can also deal with multiple people and serves better than customer service teams.
Pay Attention to Local Social Media In 2020
Often widely spread ventures market their business through a single social media page and fail to solve every customer’s query. In case you have dozens of restaurants in Italy, a customer from France will not know how to find your branch in Paris. A situation like this may occur because more branches at one spot can result in highlighting it among the rest. Therefore, try to manage local pages to connect with targeted customers easily.
Top4 Google Marketing Platform targets local customers around you throughout Australia. By using local SEO optimizations, local customers can find your business more easily, and generate more leads and traffic to your business. Not only that, if you are a business owner looking for more business locally, Top4 Google Marketing Platform is also a great tool to utilize. Top4 Marketing can also update your social media daily for you, so you can focus on what you do best, which is running your business.
Opt For an Influencer Marketing Method
In recent years, you can see that influencer marketing is not limited to celebrities and recognized bloggers anymore. An individual with the maximum following can advertise your platform if they have any expertise in your niche. Therefore, you can invest more in influencer marketing too. This strategy is going to grow further in 2020, as many influencers are turning to professional advertisers.
Wrap Up
Adopting a strong social media strategy will bring numerous benefits next year too. According to Statista, the share of respondents worldwide increased to 93% on ventures that opted for this method of promotion in 2019.
As the future is still uncertain after all the inventions, you cannot be sure of the way these approaches will affect your business. According to previous experiences and researches, these are the best of tactics for social media in 2020!
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Source: promotionworld