We’ve spent so much time emphasizing the importance of local SEO and local marketing strategy, especially for small businesses. Yet. we really can’t emphasize it enough because it’s just that important, after all.
If you want to drive more local customers to visit your business, you must invest in local search engine optimization (SEO). Local SEO will help more local leads find your business and visit you, and it’s an excellent way for you to help your business grow online.
Our local SEO stats are here to show you just how important it is to optimize your online presence for your local market, something that plenty of new businesses neglect.
While traditional SEO relies on content, user experience, and keywords to build a global audience, local SEO focuses on developing listings and map results to reach the top searches locally. It’s something that modern-day small businesses couldn’t exist without, especially in competitive markets.
Most of us search locally on a daily basis, be it for selecting a new place to visit or looking for something new to do in our hometown. Read on to learn how this affects our business as well as our lives.
The Top4 Local SEO Stats
1. Local Searches make up 46% of all Google Searches
When people conduct searches through Google, 46% of them look for a local business. People rely on Google to find local businesses. If you don’t have a local SEO strategy in place, you’ll miss out on valuable traffic looking for your organization.
People use Google to find local businesses. If you don’t have a local SEO strategy in place on Google, you’re missing the opportunity to drive local traffic. You have the chance to gain more valuable leads by investing in a local SEO plan that helps you capture leads.
2. 80% of Local Searches results in conversions
It’s no secret that a local search strategy has a significant impact on your business’s success. With 80% of local searches resulting in conversions, you must invest in this strategy to help your business continue to grow. Local searches contain the power to help you earn conversions, so you must adapt to a local SEO strategy.
This statistic shows that local leads are highly likely to convert when searching for a local business. If you want them to choose your business, you must have a local SEO strategy in place.
3. Every month, Internet users visit 1.5 billion locations related to their Google searches
This stat further demonstrates the importance of local SEO — consumers don’t just search for businesses. We’re mostly looking for reviews of local businesses when deciding where to eat or buy stuff. Based on our Google searches and others’ reviews, we visit 1.5 billion physical locations every month.
4. 75% of Internet users don’t look at the second page of search results.
Looking for a business on the second page of Google results is not something many of us do. It is a known fact that the first page of search results is where you want to be, and it is the ultimate goal of search engine optimization. These SEO basics also apply to local SEO.
Key Takeaways
A local Google search isn’t something that just tourists and newcomers use anymore. All of us are more than happy to discover a new restaurant or a place to hang out. If dealt with the right way, this can also turn into a valuable business development tool.
This is why we have spent years developing our location-based Google Marketing Platform Top4 – which optimises your business for local searches and gets you on the top pages of Google search. We are big supporters of local and small businesses, and we want to make sure that people can find your business immediately when they search for it.
Some of our key features include:
✓ Improve your online visibility by adding an Overview of your products, services, and selling points
✓ Share your best works, products, or services with Unlimited Image Galleries.
✓ Connect with your customers and prospects in their local area by adding more Suburbs and Service Areas
✓ Add your best Products to Top4 and allow the visitors to shop directly from your Top4 website with Unlimited Products
✓ Post Jobs on Top4 to add valuable team members to your business and save money
✓ Add up to 25 Keywords to your Top4 advert to improve your search rank
Contact our Web Xperts now for more information!
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au
List your business, create your own digital store to sell goods and services, and share posts on social media. Promote your business on Google instantly! Should you need help with local digital marketing then view our new Google Marketing Platform and services Top4 Marketing
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