In addition to its impact on public health, Coronavirus has caused a major economic shock, especially for small businesses.
The internet has quickly become the main hub of several different marketing channels – to the point where you can easily get by marketing your business completely online and never touching a single physical marketing method. While this is nothing new, the impacts of the pandemic have made it even more vital to promote our businesses online.
Whether you’re running a small business from home, have an office, shop, restaurant or another location, sell products, offer services or something else, finding effective ways to market your small business and get the word out to your potential customers while staying within your budget isn’t always easy. So, we’ve put together some top options to consider that have been tried-and-tested and proven to work in a huge variety of different industries with businesses of all sizes.
The Top4 Ways to Market Small Businesses
1. Have a great business website
First of all, your business is going to need a website – it’s going to be tricky to advertise online at all if you don’t have one.
Perhaps some companies have managed to get by with social media alone, but chances are, your customers are going to want to have a website to visit where they can find out more about your company and what you offer, and having a website adds that layer of professionalism that will get you off on the right foot. And, the good news is that with so many different platforms that you can use to build any kind of website today.
2. Publish some kick-ass content
Of course, we can’t write a post about marketing a small business without mentioning the importance of kick-ass content.
If you can create it yourself, all the better. Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone on your team to crank out some articles for your blog. Try top 10 lists, tip collections, best practices for your industry, etc.
3. Leverage video content
More and more of the content that we consume online is in video form, so it makes sense for all businesses to be utilizing this very powerful marketing channel.
The good news is that you don’t necessarily have to spend thousands of dollars on a professional marketing video to make an impact. Facebook Live videos tend to get loads of engagement, and they can easily be filmed using your smartphone, or you can get an inexpensive camera and some kit and do it yourself. In addition, there are tons of user-friendly video marketing software programs that you can use to put together short animations and explainer videos that you can upload to your website, YouTube, and social media platforms.
4. Add your business to Top4
We’ve gone over this many times – the power of local marketing is not to be underestimated.
By adding your business to Top4, you’re one step closer to dominating your local market. Top4 is a unique location-based marketing platform that has helped over 150,000 Australian businesses in increasing their sales. The good news is that we’re now also available to businesses in New Zealand, Indonesia, the United Kingdom and very soon, globally.
Top4 are big supporters of local businesses, and we’d like to help you as much as possible to do the same. Whether as a business owner or a customer, we still have lots of features that you can use to support the local businesses in your area and help them thrive. Let’s keep supporting local businesses by using the Top4 platform – Where Local People Find Local Businesses. Add or Find a business today – https://www.top4.com.au/
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au
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