Content marketing – writing and publishing blog posts or articles on your own website – is critical to generate qualified traffic. However, while you can always post your content anytime, anywhere, that doesn’t guarantee traffic.
After all, content is everywhere today. It’s insanely competitive.
Currently, there are almost 4.5 billion active internet users. Additionally, over 70 million blog posts are published monthly. Therefore, getting blog readers is all about promoting your content to the right people at the right place and the right time.
So, how can you do that? Surely, it goes without saying that you need to look beyond publishing content on your website. For starters, you’ll need to diversify your blog promotion strategy so you can get traffic from several sources.
You can generate traffic through content aggregators, social media posts, social bookmarking, or reciprocal sharing sites.
Are you ready to amplify your content and grow your website traffic and conversions?
Here are the top 4 places you should be sharing your content:
1. LinkedIn articles
Did you know that LinkedIn allows you to syndicate blog posts on your personal LinkedIn profile as LinkedIn articles?
Although these articles currently don’t automatically add rel=canonical links, research has shown that Google isn’t flagging these as duplicate content. They do show up as duplicate content on other search sites like Copyscape, though.
Since they have already had an existing network on LinkedIn, many users managed to build up a strong subscriber base for their articles on the platform.
On the other hand, users can choose to subscribe to users’ posts, meaning they will get a notification every time the user publishes something new.
This built-in alert system is a definite advantage over other platforms, especially since your blog readers don’t get alerts like that unless they subscribe to email notifications, which is a lot bigger commitment than checking a box to receive an in-platform notification on LinkedIn.
2. Facebook groups
While everyone knows you should be on Facebook, does everyone know that using Facebook Groups is one of the top ways to reach users?
In fact, 1.4 billion people use Facebook Groups and there are more than 10 million Groups on Facebook.
If you’ve built a loyal community and fanbase, you might consider creating a Facebook Group for them. In your group, you can promote and talk about your recent blog posts.
However, if you don’t have your own Facebook Group, you can join groups in your niche. In those groups, you can promote your blogs when it’s helpful.
3. Email
Promoting your content through email is an “oldie but goodie” tactic that still pulls major weight.
In addition to being much more loyal to your brand, email subscribers are 3.9 times more likely to share your content via social media than visitors from other sources.
Email clicks are also usually higher than the CTR on social media posts as well – Campaign Monitor found that you are 6x more likely to get a click from an email than from a sent tweet.
The way you share your content on social media highly depends on what works best for your schedule and your users. It’s worthwhile to experiment to see what gets the most clicks.
Some companies or writers prefer to send out a new email every time a new post is published (which is usually automated in some way using an RSS feed and a service like Zapier or IFTTT), while others wait until the end of the week or month to send a newsletter of updates and the latest published posts.
4. Top4 Platform
It’s no overstatement that your potential #local customers are looking for useful and relevant content, which may influence their decision to do business with you. Besides posting them on your website, did you know that you can also publish your content on Top4 as press releases or articles and then share across all social media platforms?
Sure, publishing it on your own website is good. However, you have better chances of driving traffic by adding a post on your Top4 Business Profile; this is especially important because our platform is optimised to be 100% SEO-ready. You can even add keywords to your press release to increase your search engine ranking. Other than that, you can also put a link back to your website at the end of your article or press release in the form of call-to-actions.
Are you ready to maximise content marketing for your benefits? Get in touch with our Web Xperts for more information!
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au
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