Effective local marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, and social media advertising.
Local business owners know digital marketing is critical. Unfortunately, many fail because they cannot maintain consistency or because they run out of ideas.
Regardless of your experience level, our list of Top 4 local marketing ideas will take you from local marketing rookie to the local marketing legend your mom always believed you were.
1. Promote Your Latest Customer Reviews on Facebook
Here’s a juicy stat from BrightLocal’s latest consumer survey: 92% of consumers now read online reviews (vs. 88% in 2014).
We already know our customers want to read reviews. The key is to make these customer reviews more accessible, and a great way to do this is by incorporating them into your advertising. By leveraging Facebook advertising you can quickly spread brand awareness and show off your stellar local reputation.
Here’s an example of a Facebook ad featuring a customer testimonial:
If you are struggling to get your images approved by Facebook, use this tool to test them. Then you can use this tool from Buffer for customizing your image and adding the text overlay.
2. Get Your Top4 Business Profile Categories Correct
How important are Top4 categories, you might ask? They are critical – and here’s why. If you add your business on Top4, the queries that your ads show up on is determined by the categories you choose. Furthermore, where your listing ranks organically is also influenced by your Top4 Business Profile categories.
For example, we ranked our client on the first page of Google for their primary keyword, “security service Amberley,” by simply adding “Security Services – Amberley, QLD” as a category.
Not only that, but their Google My Business listing also appears on the top result:
Yep, it’s that simple with Top4. By simply getting your Top4 categories correct you can start to immediately impact your lead volume.
If you pay for ads and don’t want to advertise on certain keywords, removing categories is critical as well. (Think of this like negative keywords.)
3. Promote Your Content on Facebook to Your Local Audience
Social media advertising is a goldmine for the branding of your local business. We often hear clients say things like: “Do you really believe our target market is on Facebook?”
We hear your concern and our answer is YES! Whether you are B2B or B2C you are still advertising to people and frankly, people love consuming content on Facebook.
Right now, we have found the following two types of campaigns to be most effective in promoting content:
- Website Click
- Brand Awareness
We have experimented with local awareness campaigns on Facebook, but with their poor targeting options have steered away from launching for accounts.
4. Optimize Your Google Business Profile
Your Business Profile on Google is your local listing that appears in Google Maps, the local results of Google Search, and even the right-side Knowledge Panel on Google Search.
Just as with ads and websites, Google ranks Business Profiles according to their relevancy to the search term and overall quality. This means that by optimizing your Business Profile, you can rank higher in local search, show up for more search terms, stand out from competitors, and even win more customers.
To optimize your Google Business Profile, create a Google My Business account so you can access and manage the information in your listing. All of the attractive information you supply in your account dashboard will then populate in your Business Profile to boost its quality—and therefore your visibility in local search. Google My Business is not only a must-have for local businesses, but it’s also free.
The idea with all these local marketing ideas is that you are able to cut through the noise and stand out from your competitors. You should test these creative advertising and marketing ideas to either put them to rest or elevate them into the hall of fame. Feel free to share your own local marketing ideas in the comments below, and optimize on!
List your business, create your own digital store to sell goods and services, and share posts on social media. Promote your business on Google instantly! Should you need help with local digital marketing then view our new Google Marketing Platform and services Top4 Marketing
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