Have you ever seen an example of great marketing?
What made this piece of marketing so compelling? How did it make you feel? Did it lead you to take an action such as an opt-in or purchase?
More than just high-quality imagery and messaging, the very best local franchise marketing campaigns align with customers’ unique values and aspirations. For this reason, many industry-leading multi-location brands go out of the way to support franchisees with all the tools and resources needed to execute great marketing.
Top4 Marketing offers digital marketing services and products to small business and some of the largest and upcoming brands across all industries and government in Australia. We are Australia’s leading and an award-winning digital marketing company and technology services agency in Australia and Indonesia providing services such as Corporate Website Design & Development, Google marketing, Online Marketing with measurable results, SEO & Lead Generation, Facebook Marketing, Content & Social Media Marketing Australia-wide.
In this article, we’ll share some of the best local franchise marketing ideas that your brand can invest in right now to achieve local success.
Top4 Local Franchise Marketing Ideas to Try in 2021
1. Content Marketing
According to recent studies, 90% of franchise organizations already have a content marketing program in place. Additionally, 78% of CMOs believe that custom content is the future of digital marketing. If your brand doesn’t routinely build and deploy unique content, it may be behind the curve.
Unfortunately, content creation is tricky business even for the most successful franchise organizations. When it comes to content marketing, it’s best to model your approach after those that have come before you.
If you need help with content marketing, check out our content marketing services here.
2. Social Media Marketing
Building, deploying, and maintaining an effective social media marketing program in the distributed environment also comes with a few quirks. According to a recent report, only 51% of franchising organizations play an active role in shaping the social media marketing strategy of local businesses.
Social media marketing is the key to online business visibility and success is one of the fastest-growing marketing channels in the world. However, social media marketing is more than just setting up a Facebook fan page and monitoring brand sentiment. As the social gold rush continues to unfold, marketers are becoming increasingly sophisticated in their use of social media sites, syndicated videos and blogs to engage customers and prospects.
Need help with your social media marketing? We offer monthly all-in-one social media marketing packages here.
3. Email Marketing
For many distributed marketers, email marketing is a tried-and-true method for generating increased brand awareness. Beyond welcome and sales series emails, ongoing email marketing promotions will help to keep your business top-of-mind.
4. Add your business to our location-based marketing platform Top4
Your website and social media alongside reviews and Google marketing. It’s a lot, but we’re the team that does it all, so you can focus on your business. Our Unique #1 Location-Based Top4 Marketing Platform integrates and works hand-in-hand with Google, Google Maps, and Social Media Platforms to improve and strengthen your business online.
You want new customers locally or globally, our team of web experts will find them for you. Powered by world-class technology, it’s simple by being on Top4 and using our services.
We manage all of your digital marketing and social media presence with a focus on localizing content, managing online reviews, and reputation as well as for multi-location businesses and franchises. Whether you have one or 100 locations, we can manage them all for you with our platform.
Are you ready to get started?
The year 2020 will soon come to an end. If you haven’t got any marketing plans ready for the new year, now is the best time to start. We understand that the success of your local marketing is built around repeatable processes. Through our personalized onboarding experiences, our team is committed to helping you maximize the effectiveness of your brand management tool. Let’s get started!
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au
List your business, create your own digital store to sell goods and services, and share posts on social media. Promote your business on Google instantly! Should you need help with local digital marketing then view our new Google Marketing Platform and services Top4 Marketing
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