As multi-location marketers, we often hear about SEO’s importance, but how much time do we spend time improving it? Search engine optimization (SEO) is the practice of increasing the quality and quantity of traffic to your website through organic search results, and local SEO focuses specifically on optimizing your online presence to attract more business from relevant local searches. If your multi-location business isn’t utilizing local SEO to its fullest potential, you could be missing out! A strong local SEO strategy can help you improve your customer’s experience and ultimately result in more sales.
Make Your Business Visible on Digital
As many of us know, consumers have turned to digital now more than ever amid the pandemic. Additionally, throughout the pandemic, communities have expressed a desire to help their local community businesses. If your multi-location business doesn’t appear in local search results, that’s a huge missed opportunity. There are several ways to make your business visible on digital, starting with updated local listings. Data from SOCi’s Q3 2020 State of Multi-Location Marketing Report found that Facebook, Yelp, and Google My Business are the top three platforms where multi-location businesses are claiming their local listings. In addition to these platforms. you should also add your multi-location business on Top4.
If all of the information is updated and correct on your local listings, this will help boost your local SEO efforts while assisting consumers at the same time. If a consumer is searching for information about your business and runs across a local page with everything they need to know about your business, it will improve their overall experience.
While local listings for each of your business’s locations are ideal, we know that it can be a lot of work if you have 100s or 1,000s of business locations. That’s where Top4 comes in. Whether you have one or a hundred locations, our all-in-one location-based marketing platform Top4 integrates with all of your digital marketing efforts and social media platforms. Your Top4 Business Profile will help take your local search authority to the next level, resulting in stronger brand awareness and recognition. Once you have your local pages claimed and up-to-date, it’s time to start thinking about other local SEO efforts.
Top4 Local SEO Efforts to Focus on
1. Online Mentions
Growing your online mentions is another way to boost your local SEO, making your business appear more frequently in search results. While online mentions can help increase your SEO, they are also helpful for the consumer. Consumers like to know if a business they are going to purchase at is reputable and worth their money, and online mentions help with this. For instance, if you’re in the health & fitness industry and your gym franchise is being mentioned in various articles or social media content about being a top gym for workouts, this will help your local SEO and customer experience. While many online mentions can take place on social, there are also opportunities for your multi-location business to gain online mentions through blog posts, website mentions, and other digital promotions.
If your multi-location business is just getting started with your SEO strategy, it can be challenging to start building your online mentions from scratch. In the beginning, try to build co-marketing partnerships with businesses with similar interests without being your competitor. You can swap blog content with these businesses or even start by mentioning them on social media. Once your multi-location business begins to get some online mentions, it’ll be easier to grow them further.
2. Local Pages
Local pages can also help boost your multi-location business’s local SEO. Consumers are conducting online searches with local intent for businesses at all times. Ensure a strong local presence with search-optimized pages for each of your business locations that are specifically designed to improve local rankings for multi-location businesses.
That means you have to manage a number of local pages for all of your business locations. It’s a lot to handle, which is why our team is here to help, so you can focus on your business. Our Unique #1 Location-Based Top4 Marketing Platform integrates and works hand-in-hand with Google, Google Maps, and Social Media Platforms to improve and strengthen your business’ online presence. Start improving your local search rankings, increasing conversion rates, and driving more foot traffic to your locations with your Top4 Business Profile.
3. Social Media
If you’re looking for another way to connect with customers through local SEO, consider local social media. Social media profiles rank in search engines and are often amongst the top results in search listings for brand names. Each social profile brings your brand and contents more visibility, which in turn drives more traffic. It pays to have up-to-date profiles and engaging content, across all locations.
As multi-location marketers, we are constantly pressed for time to manage localized marketing efforts. It is essential for multi-location businesses to have a scalable way to manage social media profiles across locations, at both the corporate and local level. Top4’s social media marketing services can help. It empowers enterprise and local teams to publish localized content, manage content libraries, respond to social engagements, and analyze performance — all within one powerful platform.
4. Ratings and Reviews
You can also work to improve your local SEO efforts by focusing on your ratings and reviews. Ratings and reviews are the number one factors consumers consider when making a purchasing decision. Out of the top local search ranking factors, six out of eight are based on your multi-location business’ reviews.
If your multi-location business doesn’t have a solid ratings and reviews strategy, it will negatively impact your local SEO. Many multi-location businesses are nervous about increasing the number of reviews their business receives because they try to avoid negative reviews. In reality, a few negative reviews combined with positive reviews are better than no reviews at all. Also, 87 per cent of consumers have expressed a willingness to change their negative review depending on how the business responds. If your company responds to negative reviews both promptly and in a personalized manner, you’ll be more likely to have consumers change their negative reviews or remove them altogether.
Here’s where Top4 can help. Our location-based marketing platform Top4 will add a brand new feature that helps your business receive the reviews you deserve. Here’s a sneak peek of our new feature:
With one easy click, you can import your existing contacts from Gmail and send them emails to ask for your business’ reviews. If you don’t know what to write, we also added a customized message that will help you convey your message!
To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today www.top4marketing.com.au
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au
List your business, create your own digital store to sell goods and services, and share posts on social media. Promote your business on Google instantly! Should you need help with local digital marketing then view our new Google Marketing Platform and services Top4 Marketing
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Source: soci