What’s there to say about 2020 that hasn’t been said? Changes have come to every industry, and many have had to “batten down the hatches” on their spending to keep afloat.
But 2021 is a new year, which means new opportunities to reach and expand your customer base. And it’s all thanks to these wonderful marketing trends you can start taking advantage of right now.
How you can pivot your marketing strategy to fit a post-pandemic world? The answers are actually simpler than you might think.
4 Marketing Trends for 2021
1. Social Media Marketplace
If you haven’t already taken a look at what social media marketplaces can do for you, it’s time to start. COVID-19 has shown the world what customers can do from the comfort of their own home.
According to Hubspot, 71 per cent of potential buyers are more likely to purchase a product if a social media platform refers to them. This is your opportunity to take advantage of the marketplaces on Facebook, Instagram and Pinterest to start selling your products.
Many business owners have already adopted an e-commerce platform, but expanding your sales to social media markets will yield greater results than selling just from your website, even if it’s just utilizing the platforms to drive to your e-store to complete the final purchase.
2. Voice Searches
If there is any evidence that the world is becoming more fast-paced than ever (and there’s a lot), it’s the rise of voice searches. As more people start using smart speakers and watches, catering your content to voice searches is becoming key for ranking higher on Google.
How can you do this? Google prioritizes short, conversational content that gets right to answering your customer’s questions with very little, if any, fluff. Structure your service pages or FAQ page and blogs to answer questions your audience might actually ask during their search, for example, “What is causing my TV antenna reception problems?” or “How much does it cost to renovate my kitchen?” The more conversational your content sounds, the more likely you’ll rank higher on Google.
3. Go Live!
Creating content isn’t just about providing blogs or vlogs on topics that interest you; it’s about answering questions your potential customers have during the buying process and making that content seem like it’s specifically tailored to them and their needs.
One of the fastest-growing content trends has come in the form of live streaming. In fact, 80 per cent of digital device users now prefer watching live streams to reading a blog.
Streaming on Facebook, Instagram, and even LinkedIn will give your audience an opportunity to ask questions and get authentic footage of you and your practice. What could you live stream? How about makeup tutorial? Or cooking one of your most popular recipes? Think about what might interest a prospective customer.
4. QR code marketing
No one could have predicted QR codes would take off in 2020. It’s just one many things about the year of COVID that have change.
QR codes are on the rise because they provide consumers contactless delivery, pickup and payment options – necessary for our current public health protocols. Brands should use this adopted consumer habit to their advantage by tracking engagement via their advertising and marketing tactics.
Another good news: soon, starting with restaurants and cafes, businesses on Top4 will be able to display their menu using QR Codes – and ordering from your favourite local restaurants becomes even easier with Contactless Ordering!
Support your local restaurants – cafes – RSL Clubs and Pubs with Top4 – https://www.top4.com.au/restaurant/
To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today www.top4marketing.com.au
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au
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