Local SEO is straightforward for a small business with one location. You simply need to include your name, address, phone number, and website in the same format on the website and every business directory that mentions your business. But what do you do when you have several locations? This confuses search engines and hurts your local SEO unless you have a good strategy to deal with it.
Here are the top local SEO strategies for multiple locations.
Create separate identities for each location
One way you can do this is to craft a separate identity as well as a local SEO strategy for each location. For example, when you add your business to Top4, you could have a Top4 Business Profile with local SEO for a location in Mornington and a separate one for your Frankston location.
We will then optimise for your service area on our location-based SEO-ready platform.
If you are fortunate enough to have dozens of locations, city or suburb-based SEO may not be an option. A potential solution is having a numbering system for your store. When someone does a search for your store, stores 123, 456, and 789 show up in the search results. You have to have good, strict local SEO for each location. If you sign up for our annual plan, we’ll keep the lists of stores up to date.
The unique identities for each location should be built into the very structure of your website. This doesn’t mean you need to set up multiple domains. Instead, have the main homepage and separate subdomains, one for each store. You’ll get extra points if your subdomains are so logical that someone can change the suburb name in the URL and land on the right store’s home page.
This has the side benefit of giving every business directory entry a unique URL that tells search engines it is indeed a unique store location. Don’t forget to give each business its own phone number. That forces search engines to see them as separate entities.
Create content for each location
You need to create content for each store that is unique to it. Location-based references for each store needs to be hyper-local. Tell them where free parking is located near the store. Tell them which bus or train routes take them to that location. Discuss what landmarks are nearby that pedestrians can use to find you.
This information is unique for each location, and it is valuable information that they’ll want to read. You can create write-ups about managers and assistant managers, but that is not as important as value-added content-heavy in location references.
Collect reviews for each location separately. This doesn’t just help search engines distinguish between locations. It allows customers to pick a better store over a worse performer, while you still get their business. It also prevents bad reviews for one store from killing your reputation with customers in the surrounding area.
Invest extra time in your business directory entries
We’ve already mentioned the need to create separate online identities for your business locations in various business directories. When you have multiple locations, you need to invest more time in making these entries both correct and unique. For example, the name, address, phone number, and website URL must all be correct and match the format for every other business directory referencing that location
We have a unique location-based marketing platform Top4 to manage all of your digital marketing and social media presence with a focus on localizing content, managing online reviews, and reputation as well as for multi-location businesses and franchises. Whether you have one or 100 locations, we can manage them all for you with our platform.
To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today www.top4marketing.com.au
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au
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