The global pandemic of COVID-19 is impacting our lives across the globe. There’s no denying it. Small companies are not only affected, but face-to-face companies are also hit.
So, right now could be the best time to take advantage of digital marketing in a modern environment of social distancing, self-isolation, and quarantine. Your business needs it now more than ever for you to start your local digital marketing strategy.
Not just to keep your head above the water, but for the long run to build your critical online presence. Here are the reasons why:
Goodbye shaking hands, hello online
Sadly, the pandemic made us say goodbye to a good old handshake. Today, your buyers would not be interested in leaving the house in the next couple of weeks, or even months, let alone going to a conference or meeting face to face.
Local digital marketing and your online presence will be important to keep your company active. Scott Jones, CEO of 123 Internet Company, told Forbes that more businesses are upgrading websites, introducing new e-commerce platforms and concentrating on a local digital campaign to reach new markets with the rise of remote work and collaborative approaches.
If your audience is working from home, you have to be ready with your marketing needs to be at their fingertips online.
More free time to go online
A recent survey found that 88 per cent of Australian organizations have allowed or needed workers to work from home. Which means that your conventional marketing approaches are possibly not hitting the audience you were hoping it would be.
If you want your campaign to attract an audience of 18-25-year-old women who are interested in online shopping, conventional marketing tactics are likely to not reach women who chose to shop online while working from home.
So establishing an online presence is a must as you want people to know that you are weathering the storm and entering the modern world.
Local Digital services will help your company to plan your local digital campaigns to make sure your business is up and running in the online world while making sure that you reach the right people.
Money is tight
There are more corporations struggling financially today than ever before. The sudden halt in spending is expected to impact the global economy more than the terrorist attacks of 11 September 2001 in the U.S.
While conventional marketing can still be effective, it is also extremely expensive. This is when you should find another way to local digital marketing.
Not only is the cost of ads lower than a conventional advertisement, but local digital marketing also helps you to constantly analyse and calculate the ROI to rework tactics from your campaigns.
The pandemic won’t disappear anytime soon
We really don’t know how long the pandemic will last, but local digital marketing is important for any business, whether or not Covid-19 came along.
Your clients are online, your rivals are online, and your target audience is online. When the world slows down and everything goes back to normal, what might be known as an ’emergency fill-in’ would benefit you and your business as a good long-term investment.
Top4 will be here to welcome you!
To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today www.top4marketing.com.au
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