The world around is getting changes. It has been 2 years as we deal with the pandemic era that appears to change almost all aspects of daily life. People are starting to “upgrade” their ways to deal with daily aspects as well.
The Old High Street and The New High Street
We are accustomed to going off-site to purchase food from restaurants or to order a latte and croissant from a cafe or bakery. We then promote them by telling our friends about our experiences in those restaurants, cafes, and bakeries. This is what we referred to as the “old high street.”
However, as people begin to upgrade their activity to a new level known as being mobile and digital, they begin to consider how they will search for and purchase their required products or services and businesses through online platforms.
When they wanted to purchase some products, they started to be aware of what they will get. They will surely go to online platforms or search engines to try to find the best service and business near them that can match their want. Let’s say, they search on Google using keywords such as “Best Pizza + Suburbs ” or “Clothing store in (locations)”. In the next seconds, Google presents them with a list of services and businesses. They are most likely to scroll and search to the end of the first page, and almost never went to the second page result.
A study said that about 75% of internet users never go past the first page, and they’re most likely to click on the top of the Google results. They found the services and businesses they desired, contacted them, and the services and businesses continued. This occurs in almost every industry, whether it is food and beverage services, such as restaurants, cafes, and bakeries, or any other industry. This is the new high street.
Engage Potential Customers
The new high street, where people as potential customers can find their services and businesses they want and contacted them easily everywhere.
And, in doing so, service and business owners must ensure that their company stands out from their competitors, as well as that their service and business online engagement can reach a wider range of local customers.
Potential customers use social media to discover new businesses, research them, receive ads and more. For the service and business owner, stay connected to their customers by sharing useful & relevant content to their followers become more important than ever in order to make their service and business more stand out than their competitors. In fact, there are more than 50 million small businesses using social media, such as Facebook, to connect with their customers. And there are 200 million Instagram users who visit at least one Instagram business profile daily.
This can prove that Social media, such as Facebook, Instagram, Twitter, LinkedIn, Google My Business and others can be an excellent tool for driving more customers to your local business.
Where Local Businesses Find Their Clients
Top4 is a digital marketing agency with a focus on building strong brands that generate lasting revenue and customer loyalty with more than 20 years of experience and our Unique Location-Based Marketing Platform.
What makes Top4 unique in this space is it’s an interactive directory incorporating smart digital marketing features for businesses to promote themselves more effectively.
Businesses can sign in to Top4 through multiple platforms, create listings in Top4 Advert and generate leads. Top4 provides a valuable marketing platform that drives website traffic, sales and growth for local businesses with the latest in digital marketing techniques.
To build a strong online presence that escalates leads, Doyle says businesses should adhere to keeping their listings and profiles updated on a regular basis.
In order to achieve the goals, Top4 Team is able to manage the platform that can publish across all channels where the local customers are. The platforms manage to handle digital marketing from one dashboard for service and business owners to reach more local customers. In the platform, everything is integrated into one technology. Major social media, such as Instagram, Facebook, Twitter, LinkedIn, TikTok, Google My Business, Youtube and others are integrated into one platform.
By handling all social media and websites in one integrated platform, that allows the service and business owners to draw more customer’s attention since their businesses claim all social media. Therefore, their online presence and engagement can be improved to increase their opportunity to be on top of the first page of Google or any other search engine results.
To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today at www.top4marketing.com.au
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au
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Source: top4marketing & insights.top4