Local SEO for multi-location business and franchises need online audience of customers more than anything. One rule of thumb is to maintain consistent online approaches for each business location. Adopting different online approaches for each business location could confuse customers and eventually drive them to go away.
Below we lay out your local SEO guide for multi-location businesses or franchises.
1. Brand the Main Pages
The analogy is like a house needing a stable foundation. Franchises and multi-location businesses likewise need a consistent central brand. One simple way to give credit to the brand is to concentrate on branding the main pages on the website. These include the homepage, the “about us” page, and the “products and services” page.
These pages should feature the best brand content on the website. This is because they are static pages, so they will most likely attract the most visitors.
2. Maintain Consistent, Relevant Blogs
Another smart SEO strategy is to maintain an active blog focusing on your industry and your brand. This concerns search engines: Blogs mean consistent updates to your website and content that matters to your customers. And search engines love these!
3. Build Online Reputation
Build authority for your brand by creating and updating social profiles for your main brand. Note that franchisees still should create their own individual pages. What this means is that you should own the brand and its voice by being active on social media.
4. Separate Pages for Each Franchise
The main brand has received a fair amount of attention, great. Now it’s time to have each franchise its own location landing page on the website.
While this may seem like a lot, going that extra mile to create separate location pages allows search engines to better understand the different locations in specific geographic areas. And don’t worry, these pages come with a marketing bonus: They provide users with information on the unique services and products offered at each location.
Ultimately, though, consistency is key. Make sure to keep the business name, the business category, and logo the same for all franchises. Use different addresses and phone numbers for each location. This way Google and your online customers can differentiate which is which.
Top4 Marketing understands how challenging marketing campaigns for franchises is. At the same time we also understand how multilocation-business and franchises drive huge opportunities for your business growth. From consistent branding and messaging to complex reporting and tracking for each location local or national, Top4 Marketing is your franchise digital marketing partner that can handle it all.
Available for franchises worldwide, we provide clear strategies for each franchise location to dominate their local market. We also deliver detailed reporting and assign a dedicated account manager and a marketing specialists team. It’s a full-service, flexible digital marketing solution to suit your budget to meet all your needs!
To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today at www.top4marketing.com.au
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au
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Source: Top4Marketing & SearchEngineLand