Local SEO aims at increasing search visibility for businesses that operate directly in their communities. Techniques and best practices of local SEO centre around on-page optimization for location-specific queries as well as setting up your Google My Business (GMB) page.
When building your local SEO strategy, it’s important to leave no stone unturned. In this guide, we’re going to provide you with local SEO solutions to ensure your site is online and visible to users:
The Benefits of Local SEO Solutions
We have already addressed what local SEO is in previous articles. In short, these strategies prioritize optimization for location-specific SERPs. Because of all the information available to search engines to evaluate content rankings, the user’s IP address and geolocation are extremely relevant factors.
Consider queries with a geographical qualifier, like “hotels in Melbourne,” local SEO solutions allow you to take advantage of opportunities resulting from these types of local searches.
Local SEO strategies are about marketing your brand, products and services to local leads. If you’re a smaller business operating on a regional level, they allow you to lessen the advantage of bigger, national brands that optimise for more generic keywords while also gaining traffic from ready-to-buy demographics and increasing your conversions.
If all this sounds like a dream come true, read on to learn about 11 local SEO solutions that you can implement right now.
1. Google My Business Account
The importance of Google My Business has been covered enough; now it’s time to claim your listing and start cashing in on all those local leads.
A Google My Business account increases your business’s online visibility almost immediately by making it show up in listings where you otherwise wouldn’t pop up.
You can follow Google’s instructions to set up your account but make sure not to miss these key steps:
- When providing a business description, include your main keywords as well as the area where you operate.
- Choose the best possible category for your GMB listing and/or subcategories. Find out the popular search queries that best apply to your business.
- Verify your profile by ensuring that your name, address and contact details in GMB match those available on your website and in any other local citations.
2. Local Keyword Research and Optimise Your Content
If you haven’t done so already, now is the time to perform a detailed local keyword search. There are various tools you can use to do this. These tools will provide you with all the insights you need at this stage: which keywords are more relevant to your business, their estimated value and the current competition to rank for them.
However, there are a few more steps to take when preparing your keyword targeting. Local SEO solutions are all about narrowing your targeting:
- Perform a local keyword search and choose locally relevant keywords to target. Integrate them in your website’s metadata, in the body text on relevant pages and in the URL itself.
- Optimize your content for your area. Mention area-specific landmarks and hotspots. Pay close attention to a location-specific “About Us” page, focus on locally relevant information such as your commitment and engagement in your local community, local news, and events.
- Build backlinks to the most relevant pages. This requires a twofold approach that entails both community engagement and submitting to directories.
3. Keywords Identification and Position Tracking on the SERPs
After you have identified keywords that you’d like to perform for, you’re going to want to track them. You can do this in a few ways
Google will send you an email summary with your page performance, usually once a month. You can also see it by going to the insights section of your page.
For example, you can look at how many times you have appeared on the search results, how many people have taken an action whether they called you, or they went to your site.
4. Local Link Building or Community Engagement?
Why not both? As a small business, you can take full advantage of the geographical proximity and familiarity you share with other businesses in your area. Local link building is synonymous with community engagement.
Reach out and make connections with other players in your area and directly ask them to link to your website. This is the fastest way to gather many high-quality backlinks and send out the strongest link signals to Google.
5. Getting Listed on Online Business Directories
Once you have done the initial work of gathering information for your Google My Business page, an important step in your local SEO strategy is to submit the same information to online business directories such as Top4.
Our Unique #1 location-based Top4 marketing platform integrates and works hand-in-hand with Google, Google Maps, and Social Media Platforms to improve and strengthen your business’ online presence.
6. Social Media Presence
A wide variety of opportunities awaits you on social media. There’s an abundance of platforms that you can use to expand your online presence. The first step is choosing the platforms and coordinating a multichannel strategy that makes your message consistent everywhere.
It is a lot of work but take a look at how each social platform can help your local SEO efforts:
- Facebook has the largest user base, which means you’ll reach the widest audience.
- A key feature of Facebook is the possibility for users to geolocalise their posts when they visit your store by using the check-in function. This will make you visible to all potential leads among their friends.
- Facebook also offers a virtual window to your brick-and-mortar store by allowing you to customize your page, post pictures, and advertise your products or upcoming events.
- Twitter limits you to 280 characters, although you can also post images and videos to add some extra flair.
- Twitter’s most powerful feature is the retweet function, as this is great to create a buzz around an ongoing campaign or an upcoming event.
- On Twitter, you can also reach out to your followers and ask direct questions with polls to collect precious suggestions directly from your customers.
- Instagram is an image-focused platform that can do great things for your brand image and customer engagement.
- Interact with your users on eye level with behind-the-scenes stories and direct messaging. Turn your customers into fans.
- Show off your unique selling points via regular eye-catching posts that celebrate your products and your employees.
Other social media platforms go in and out of fashion daily; the list is long: YouTube, Pinterest, Snapchat, TikTok, LinkedIn, etc. Choose whichever one best fits your brand image.
7. Interact with Your Customers Online
Managing your brand message on multiple channels is no easy job, especially for smaller businesses. With our
Once you create a profile on the social platforms of your choice, these need to be updated regularly. Imagine if a customer walked by your store and saw the same arrangement of the same products every day: they would not come in.
Your posting schedule needs to encourage customers to interact with your page. So go ahead and ask your followers for questions and feedback, host contests and giveaways.
You can do this on our Promotions feature. Aside from putting up deals and promotions that are beneficial to your customers, you can interact with audiences on specific events such as grand openings, local events, open houses, private sales, and other specials.
Your social media communication needs to be consistent with all other channels your business uses, including your website and your GMB profile.
8. Reviews and Ratings Management
An online review is almost as powerful as a personal recommendation. Of course, you should allow your customers to rate their experience with your products.
However, it’s also crucial to monitor and respond to all your reviews, especially if you operate in a local area. These reviews — and how you handle them — directly impact your brand image.
Encourage happy customers to leave reviews via post-purchase emails or by actively showing your appreciation by promptly replying to positive reviews. Monitor and resolve issues resulting in negative reviews. Ask yourself if the customer is speaking half-truths or if a refund should be issued.
- Everyone can see your reply, don’t say anything in the comment section that could jeopardize your relationship with other customers.
- Even if you think the customer is being unfair, use diplomacy and remain professional. Contact them privately to resolve the issue in detail.
- If you made a mistake, apologize, then contact the customers privately.
The fully-featured Review module on our proprietary platform Top4 makes it a breeze to get more reviews. Take control of your own online reputations by managing reviews from any social media and webtool platforms. Delivered by experts, Top4 helps your business get the review you deserve.
9. Use Geofencing Advertising
Geofencing is a hyper-local and ultra-efficient advertising technique that draws a virtual boundary around your business to trigger your advertisement on a mobile device that enters or leaves that area.
This advanced marketing technique is most effective only once you’ve optimized your content with local-specific terms. However, it gives you the best bang for your buck, considering that the ads will be shown to an audience likely to click on them as they are physically close to your business.
10. Optimize for Voice Search
Voice Search is another topic that’s been previously discussed in-depth and represents a valuable opportunity for local SEO. As this is still a fairly recent technology, the competition might not be as high.
To conquer Google Assistant, businesses can apply their usual local SEO solutions and optimize their content for rankings within the Local Pack, especially by adapting it to more natural language for the spoken search queries.
11. Regularly Check Your Website Health with a Site Audit
Simple things like broken pages, missing title tags and confusing internal links can significantly hurt your rankings. Run a site audit every now and then for a list of top errors and larger issues to fix.
Don’t forget to check your mobile stats by adjusting the settings and crawling the mobile version of your site.
As it is by now clear, our location-based marketing platform called Top4 provides local SEO solutions for your local business. So, if you’re looking for solutions for your local SEO needs, know that Top4 has a whole suite of features to help you succeed in generating leads and improving your site traffic. Get your business found on the first page of Google now by joining Top4!
To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today at www.top4marketing.com
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.com.au
List your business, create your own digital store to sell goods and services, and share posts on social media. Promote your business on Google instantly! Should you need help with local digital marketing then view our new Google Marketing Platform and services Top4 Marketing
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Source: SEMRush