Do you know that 20% of new businesses fail within the first two years? Within the first decade, this number increases to 65%. Why does this happen?
While there are a number of reasons why a business may struggle and eventually fail, one of the most common is that it is unable to keep up with its competitors.
This is particularly true when a brand is looking for local customers and clients in a big city. There are a lot of other businesses competing for the same customers and if you don’t keep up, you’ll be left behind.
When it comes to staying afloat, online marketing is crucial. But how do you do it? Continue reading to find out more.
1. Make local SEO a priority
You’re missing out if you’re not already applying SEO. This is why other businesses in your niche rank higher than you on the first page of search engine results.
SEO (search engine optimisation) is used to bring your website to the top of a search engine’s results page. This makes you more visible to people in and out of your local area who are surfing the web.
Industry-specific keywords are used with local keywords in local SEO. If you own a pizzeria, for example, you might concentrate on “best pizza in constitution hill” or “pizza in constitution hill”. This will make you appear in local search results whenever someone in the Constitution Hill area is looking for pizzas.
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2. Implement effective social media strategies
Social media may be your most effective marketing tool aside from SEO. However, this is only true if you put it to good use.
You want to make sure you’re targeting local readers whenever you post something on social media. Use tags and places that are specific to the area.
Let’s go back to the pizzeria scenario. You enjoy sharing images of your pizzas on social media but no one seems to enjoy them. What’s going on?
Instead of geotagging your unique business, try geotagging a renowned tourist destination the next time you post. Add a lot of hashtags relevant to the location (such as #pizzaconstitutionhill and #nswpizza). Local pages can be tagged directly on the photo.
3. Leverage online reviews
When it comes to marketing to locals, you already know that word-of-mouth reigns supreme. But what about online? Is it still important?
Reviews are one form of online word-of-mouth. People enjoy sharing their opinions about local businesses in order to courage (or discourage) other local customers. Consider offering incentives to get reviews when you need them. You can’t reward someone to submit a positive review but you can reward them to leave a review in general.
It’s also a good idea to write small reminders on their receipts. Your SEO will benefit from positive ratings as well!
Metropolitan marketing? No problem.
In a big city, developing a successful local marketing strategy might be difficult but these three tips can help you get started. Online marketing in big cities demands perseverance so make sure you’re constantly striving to improve. In no time, you’ll have customers knocking on your door!
Don’t forget to join Top4 to maximise your local marketing strategy! Designed to deliver to your target market using geographic, categorical and demographic targeting, Top4 is the ultimate website boosting tool to get more leads and customers.
To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today at www.top4marketing.com
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