Did you know that more than half of all people who search online use the word “near me” in their searches? Business owners make their business to be found in Google by using Google Business Profile. Google’s not just a search engine anymore. It’s also a way for users to find local businesses and buy products or services right from their computer or mobile phone.
So, if your business isn’t on the first page of listings with a high ranking, customers might never find you. And if customers can’t find you, they can’t buy what you’re selling or even don’t know your business existence. So, it’s essential to ensure your Google Business Profile is up-to-date so that customers can find you when they need what you offer. Here are some common mistakes with your Google Business Profile that you need to fix now to ensure success!
Get your Google Business Profile account verified
If you want to be found, the best way to do that is with a verified Google Business Profile. This will help your business rank higher in Google search results and also provide additional information about your business.
There are still many business owners who think verification is only for big businesses, but it’s not the case. Whether you’re just starting out or you’ve been around for more than decades, it’s important to set up a verified Google Business Profile now to ensure success.
But what does this really mean? It means setting up all of the information about your business so potential customers can find you when they need what you have. It means introducing yourself and telling customers why they should choose your business for their next purchase. And it means showing off some of the accolades your business has received over the years.
Complete important information for your business
The first thing customers want to know when finding a business is complete information that could help them find your business. For instance, if your phone number isn’t listed, you’re missing out on opportunities for sales and customer service.
Furthermore, did you know that 58% of smartphone users will call a business if they don’t find the information they need online? With a phone number listed in your Google Business Profile, you can encourage more customers to contact you and open up new lines of communication. The followings are what detail that you need to complete:
1. Complete your Google business profile
2. Make sure your business address is accurate
3. Add a phone number, business website and hours of operation
4. Turn on-location services for Google search results
5. Update your information when you get new products or services
Outreach to customers and prospects
Google has made it easier for people to find local businesses and buy products and services.
If you’re not reaching customers and prospects with digital marketing, then you’re losing out on potential revenue. With digital advertising, you can be sure that your ads are seen by the people who need what you have to offer.
If you have verified your profile, you need to frequently communicate with your customers by responding to the review and having a quick response to income calls. You also need to keep in mind that it’s important to respond to the customer’s reviews within 24 hours. By responding to their reviews, it can show that you appreciate the customer’s review and give you credibility.
You also need to actively share new deals or new products in your Google Business Profile.
Actively manage your Google Business Profile
Many businesses take the approach of simply listing their business name, address and phone number on their Google Business Profile. This can be a mistake because you need to ensure that your profile is up-to-date with accurate information.
Even though it might seem like updating your profile with this basic information would be enough for customers to find you, it’s not. Customers also want to see things like hours of operation, website address and contact information. So, if you don’t have these details listed on your profile, you’re leaving many opportunities for new customers to come in the door!
Accurately updating your information is very important if you don’t want to have bad reviews on your reviews section. Just imagine if you are a client who has a problem with your car, and you have to make an effort to seek on Google and come to the automotive service. But you just found out that the business has moved to another area. So the only thing you can do is give a bad review for the business.
How we can help
Increasing your visibility on Google is important to boost your business discovery. But while many people are aware that GMB listings are a good way to increase online visibility and drive customers to your shop, few people actually know how to use them. In fact, if you’ve never created a profile before, it’s easy to miss some crucial details that will make it work best for your business. If you want to make sure your profile is set up correctly but have no time and skills to do it, our digital marketing specialists can help! Get in touch with us today and we’ll help set up and optimise your Google My Business profile to maximise your visibility in Google, increase your leads and drive more traffic to your brick-and-mortar storefront!
To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today at www.top4marketing.com
Looking to build customer loyalty through social media? Don’t forget to add your business to Top4.global
List your business, create your own digital store to sell goods and services, and share posts on social media. Promote your business on Google instantly! Should you need help with local digital marketing then view our new Google Marketing Platform and services Top4 Marketing
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