If you play sport, you may have heard the phrase “finish strong” a million times. The thing about finishing strong is that it helps to start early. Otherwise, you’re going to spend most of your time gaining your footing if you stumble out of the gate. If you’re a business marketer, you’ll find this especially true any day of the week.
For marketers and salespeople alike, the end of the year and the beginning of a new one is one of the busiest and most stressful times. For many businesses, the end of the year is a nightmare because people are short on cash so marketers and salespeople are working overtime to follow up with leads and close deals before the year ends. Many people struggle to finish strong because they began the year crawling rather than sprinting. The slow January and February will bite you in November and December. It happens all the time. This is something that has happened to everyone. And it will very certainly happen again.
However, there are a few strategies that can help business owners to avoid a slow start and increase their chances of a strong finish. Everybody knows that there are no guarantees in sales but there are steps you can take to reduce the end-of-year slump and it starts with what you do at the beginning of the year.
The followings are five simple business methods and strategies to assist you in maximising your performance at the beginning of the year so you don’t have to scramble at the end of the year:
1. Determine a clear goal
What is your resolution for the new year? Do you want to expand your social reach? Add a new or existing email list? Are you concentrating on generating leads? Regardless of what your goal is, you need to declare it and make sure the entire team knows your main goal and how to achieve it. Think of your goal as your compass. This was you’ll know which direction your business is going. Determine a clear goal and stick to it!
2. Follow up on leads from the holiday season
From cleaning service and retail to restaurants and technology, the holidays are a huge business for everyone. It is true for almost every business in nearly every industry. Customers who want to buy or who want to buy immediately will flock over the holidays. As a consequence, holiday sales and discounts are everywhere. There are sales events everywhere around Black Friday, Christmas and New Year’s, but what will you do with those customers who show interest at first but then fall through the cracks? Do you have any procedures in place to engage these leads? A simple email notifying them that deals are still available gives them front-of-mind awareness and adds a personal touch to the conversation. This notifying email is a good email marketing to reach your customers with enticing deals. Don’t dismiss potential customers too quickly – they might just have been caught up in the holiday rush.
3. Concentrate on your achievements
Whether the preceding year was a success or not, you must concentrate on the successes within it. This is mostly a tip for internal use. If your team is pleased with how the preceding year ended, that is fantastic! Be happy with your achievement and excitement in the new year. If they become discouraged, you must show them the wonderful achievements that were accomplished during the previous year. Meet with your team to discuss the achievements. This will improve morale, which will result in better output. It’s a new year and the decisions you make now will shape how it progresses. Leave the past to fade away so that the new year can thrive.
4. Launch a new product or service
The beginning of the year is a perfect time to introduce a new product or service that you’ve been working on. What are some new and innovative products you can provide your customers in the new year? The beginning of the year is a perfect time to talk to existing and potential customers about newly released or planned products and services. If you’ve been waiting for the best time to reveal your new adventure, January or even February is the perfect time to do so.
5. Enhance your social media presence
Improving your social media presence can be a big goal for some and a small goal for others but it should be a goal for everyone. In today’s digital world, social media marketing is a vital part of digital marketing. Those who refuse to accept this idea will be left behind in the competition. It’s time to make social media a priority if you haven’t already. If you already understand the value of using social media for marketing, keep doing so. The beginning of the year is a perfect time to reach out to your followers and engage with them. You can post about what you are doing in the new year can stir engagement from followers with whom you don’t regularly interact. Keep in mind that engagement is essential!
How we can help
While the end of the year can be challenging, the beginning of the year doesn’t have to be. These five important business methods are excellent ways to start the new year and make sure that you finish the year stronger than you did the previous one. You’ll be ready when the starter gun sounds and the gates open if you use these methods.
You need to maximise your digital marketing efforts throughout the year and now is the time to start! Whether you’re a startup looking to get on the ground running or an established business in need of marketing maintenance, Top4 Marketing can help grow your business. Our proven digital marketing strategies have helped hundreds of businesses in Australia, Indonesia and the rest of the world grow their bottom line and establish an authoritative online presence.
To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today at www.top4marketing.com
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