As a business owner, search engines optimisation (SEO) is important to build brand awareness. Personal and business names alike can improve their online presence by standing out and gaining recognition.
SEO aims at improving the consumers’ experience. The speed, content, design, responsiveness, and intent of your website all contribute to your online presence and desirability. The easier you can be found online, the faster you can raise awareness and attract the right people to your business.
But how do you boost your brand awareness efforts, target the right audience with the right content at the right time and place? In case it’s not clear enough for you yet, it’s through SEO.
Maximising SEO To Establish Brand Awareness
You can improve your rankings and achieve greater brand recognition online by optimising key aspects of your website for search. Increase more traffic to your website and turn them into leads and engaged consumers. Our web experts have laid out the Top4 tips to help you do just that.
1. Leverage content marketing for your core audience
One of the most efficient strategies to improve your rankings on search engines, establish your brand awareness and attract quality leads to your website is to publish quality, useful content on your website regularly. Content marketing can help you establish trust with people, educate consumers and inform people of your products and services.
The foundation of outstanding content lies in focusing on giving your audience needs. This may include answering frequently asked questions, providing unique perspectives on industry-related topics or creating engaging content that people can’t wait to read. Content marketing isn’t limited to blog posts and case studies. It can be also e-books and infographics to videos, podcasts, webinars and other creative pieces to attract your audience.
It is critical to satisfy search intent and provide a seamless online experience for your core audience, which Google refers to as micro-moments. By sharing valuable content on relevant topics and incorporating keywords for your specific niche, you can connect with the right people and draw them toward your brand.
2. Research for relevant keywords
It is an essential part of every successful SEO strategy to optimise your content with relevant keywords. You can rank for the terms needed to enter the conversation with consumers and meet them where they are in the buyer’s journey by recognising relevant phrases and longtail keywords
Getting ranked near the top search engine results pages (SERPs) for specific key phrases is another form of social proof. This means it can boost your credibility and trustworthiness in the eyes of consumers. This is because organic rankings are typically more trusted than paid ads.
Don’t forget to optimise every piece of content for search intent (or user intent). Give users what they want to find when they type specific terms into search engines. This will help boost your conversion rates and keep people onsite longer. Focus on keywords that are navigational, transactional, informational and commercial to satisfy intent. And remember to target branded search terms in addition to industry keywords.
Boost your visibility and brand recognition by optimising the following on-page elements with target keywords:
- Page title
- Headers and subheaders
- Meta description
- Body paragraphs
- Image alt text
- Image file names
3. Include a link-building strategy
Backlinks are one of the top three ranking factors on Google, according to Ahrefs. But 66.31 percent of web pages do not have a single backlink. Ahrefs also discovered that the number of backlinks on a page correlates with its traffic. The more backlinks a page has, the more organic search traffic it receives from Google each month.
To boost your rankings on Google and increase brand awareness online, incorporate a quality link-building strategy. Our web experts have come up with some tactics to help you get started:
- Reach out to others in your business or niche and provide them with useful resources.
- Pitch guest blog posts to relevant websites with links back to your site and have people guest post on your site
- Repair broken links on your site and on external sites that link to it.
- Find mentions of your brand across the web and request a backlink.
- Create high-quality content that people want to share.
- Have people talk about you on social media.
- Write a press release if you have something noteworthy to share.
4. Use local SEO
Local SEO can help you optimise your online presence to gain traction in your area if you’re a small business or want to raise brand awareness locally. In order to begin showing up for local searchers, you need to localise your content by focusing on the search intent of people nearby.
Here are some from our web expert to optimise your website for local search:
- Create regular local reviews to establish your credibility (before purchasing, almost 90% of consumers around spend their time reading online reviews)
- Claim and fully optimise a Google My Business (GMB) account and add new content including images
- Optimise your website for voice search.
- Make sure your website is mobile-friendly and the target page is relevant to the local searches you are attempting to rank for in Google Maps (GMB).
- Create content that is relevant to local events and topics.
- Create location-specific content and keywords for your website.
- List your business to online NAP (Name, Address, Phone Number) directories.
Final takeaways
If your goal is to raise brand awareness, optimise your website to draw in traffic for a sales funnel at the top by implementing SEO. Focus on introducing yourself and boosting trust by providing excellent content that’s informative, fresh and relevant only to those who are entering the awareness stage of their purchase journey.
How we can help
Optimising your SEO efforts requires much legwork but improving your search engine ranking is completely doable. However, with your full-time job as a business owner, you may find that optimising your website is difficult, especially if you’re not technically savvy. Why not reach out to our web experts for help?
Top4 Marketing is a leading SEO services agency based in Sydney, Australia and Indonesia. We know the ins and outs of search engine optimisation since we’ve been doing it for over two decades. Top4 Marketing offers you SEO services that are customised to your business industry. We offer general SEO, local, eCommerce and franchise SEO services for multi-location businesses. Our web experts are ready to optimise your SEO from small businesses to multi-location businesses to generate more leads!
To find out how we can help you with your Website + Marketing, using our unique location marketing platform called Top4, get in touch today at www.top4marketing.com
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