Local Business – Top4 – Google News | SMBs Local Businesses, Franchise

How to do local keyword research to reach more local customers

Michael Doyle — Tue, 27 Aug 2024 08:31:33 +0000

You know local keyword research is important. According to the latest study by SOCi, 80% of consumers go online multiple times a week to find nearby businesses. So how do you find the best keywords to use? Lucky for you, it’s simpler than you might think. Think of keywords as the foundation of your online […]

How to Optimise Google Business Profile for Law Firms to Get More Leads

Michael Doyle — Fri, 06 Oct 2023 04:11:09 +0000

Google Business Profile (GBP) optimisation can enhance the online presence of law firms, making them more accessible to potential clients. TL;DR 97% of people use online search to find local businesses. Google Business Profile offers essential business details, client reviews, local visibility, and boosts online presence. Optimising your Google Business Profile for law firms involves […]

You Can Now Add Social Media Links to Your Google Business Profile

Michael Doyle — Wed, 27 Sep 2023 03:41:55 +0000

Google Business Profile has now enabled businesses to incorporate social media links into their business profiles, helping business owners enhance their visibility on Google. TL;DR Business owners can add social media links to their Google Business Profiles. Business owners can add a single link for each social media channel. This new feature is available in […]

The Top4 Reasons Behind Your Google Business Profile Suspension

Michael Doyle — Mon, 25 Sep 2023 08:05:04 +0000

Google Business Profile (GBP) is essential for any local businesses, given that the majority of users (97%) use search to find businesses nearby. GBP is how potential customers find you. But what happens if, suddenly, it’s no longer there? When running a local business, Google Business Profile suspension is a significant setback. If a GBP […]

The Key Ingredients of a Successful Franchise Digital Marketing & Local Area Marketing

Michael Doyle — Mon, 18 Sep 2023 03:43:04 +0000

Franchising is a dynamic business model that marries the strengths of the franchisor with the local expertise and capital of the franchisee. But in the modern digital age, how can a local franchise ensure it maximises its exposure and lead generation? Here, we pivot from general franchising principles to focus on the essentials of digital […]

Top4 Tips on How to Do Local Area Marketing for Franchises

Michael Doyle — Fri, 15 Sep 2023 06:11:11 +0000

Franchising presents entrepreneurs with a unique chance to run businesses under renowned brands. The synergy between franchisors and franchisees plays a key role in the success of the franchise, with local area marketing (LAM) being a pivotal component. This article delves into the intricacies of LAM, its challenges, its importance, and the actionable strategies to […]

Why Local Marketing Is The Best Way To Grow Your Business

Michael Doyle — Tue, 25 Oct 2022 06:19:16 +0000

If you’re a business owner in today’s digital age, marketing your business online has become the norm. The highly-saturated competition in the business world, however, has made it more crucial than ever for businesses to think about where and how to reach their customers. The good news is you don’t have to backtrack to selling […]

Product Images Are Increasingly Appearing in Google’s Local Pack

Michael Doyle — Thu, 24 Mar 2022 07:57:02 +0000

Google has been working steadily for at least a decade to put the stock of real-time products in local search results through its Local Packs. Google shows more images of Merchant Center products in local packs across listings. This experience is currently quite confusing. At this time, these Local Pack results will only appear on […]

How Much Should SEO Cost for A Small Business?

Michael Doyle — Thu, 17 Mar 2022 10:12:59 +0000

Depending on the scope of the project and the client’s needs, SEO services can cost from $1,400 to $10,000+ per month in Australia. It can cost between $3,500 – $10,000+ to perform SEO once a year, depending on the number of pages and target keywords. In Australia, there is a lot of misinformation about SEO […]

How to Create A One-Page Marketing Plan for Your Business

Michael Doyle — Thu, 17 Feb 2022 10:05:46 +0000

As business owners, a marketing plan is essential to guide your marketing efforts and drive you to hit your goals. But creating one can get really complicated, especially if you’ve never created one before. You’re not familiar with marketing jargon and acronyms like SWOT and KPI. Not to sound too melodramatic but it can feel […]