NEW PROVIDENCE, NJ – Having an online presence is a crucial aspect of boosting your business, but a website alone is often not enough to drive engagement and convert leads to customers. In order to effectively market your business, a business needs to invest in content marketing. Content marketing is creating and distributing meaningful content, […]

The post What Is Content Marketing, And How Can It Benefit Your Business? appeared first on Top4.

SYDNEY (Reuters) – Dozens of Australian companies, charities and information providers reacted with anger on Thursday after being shut down by Facebook, imploring the social media giant to restore their pages as calls for users to delete the platform grew. Australians were blocked from accessing news in their Facebook feeds after an escalation of the […]

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Approximately 97% of consumers turn to online search to find a local business or service. 70-80% of consumers research a business online before engaging with them, and the top three search results get 60% of the clicks. And the key to getting into the top three is, of course, SEO. You may be thinking you […]

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As social media has matured over the years, savvy consumers are wary of being sold to but trust the opinions and recommendations of influencers that they deem to be authentic. Suzanne Mitchell shares how brands can build a highly successful influencer marketing strategy that is grounded in credibility, authenticity and relatability. There has been a […]

The post Credibility: The True Power of Influence appeared first on Top4.

The coronavirus pandemic has put a huge strain on small business owners, many of whom have had to close their doors due to local restrictions. A Yelp report from September 2020 found that over 163,000 small businesses had closed at some point during the pandemic, with nearly 98,000 closing permanently. The hardest-hit businesses have been […]

The post How To Keep Supporting Your Local Small Businesses During COVID-19 appeared first on Top4.

And that’s just where the changes begin. Read this new report on the eCommerce trends influencing your retail business. 1. Shoppers worldwide fuel ecommerce supercycle At the height of the COVID-19 pandemic, 10 years of ecommerce growth happened in just 90 days. U.S. ecommerce penetration, % Sourced from McKinsey As countries locked down and retailers were […]

The post Last Year We Saw 10 Years of eCommerce Growth in 90 Days. appeared first on Top4.

The internet has changed every sector. The things that were out of imagination a few years ago are now available at the fingertips of the users. Businesses have incorporated this new tech and they have made their advent online. Having a strong online presence is not only important for online businesses but offline businesses as […]

The post Level Up Your Business : 5 Best Digital Marketing Trends to Follow in 2021 appeared first on Top4.

For those in the business of trying to drive organic traffic, Google is all-powerful. It crawls the web, determining which pages are the most useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we rely on them. With such immense power and influence, getting your small business on the first […]

The post How to Get Your Website on the First Page of Google Local Search appeared first on Top4.

Premium quality video, voice search, chatbots and offering customers a personal touch are all digital marketing trends you’ll be seeing in 2021. Digital marketing is a very fluid field, and it’s our job to stay on top of the ever-changing tide. So, here are four digital marketing trends for small business you should know in […]

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The Chinese New Year or CNY in the United States is often considered as nothing but a blip on the radar. For some Americans, the holiday is not as great as a regular New Year Celebration. In mainland China (and even in other countries that celebrate the holiday such as Indonesia, Malaysia, North Korea, Singapore, […]

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