https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Mon, 10 Jun 2019 09:13:14 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2019/06/10/the-restaurant-owner-who-asked-for-1-star-yelp-reviews-top4-insight/ Mon, 10 Jun 2019 09:13:14 +0000 http://insights.top4.com.au/?p=9907

How one small business owner flipped the online review ecosystem on its head. In 2014, chef Davide Cerretini advertised a special that would forever change his fate: Anyone who left his restaurant a 1-star review on Yelp would get 25% off a pizza. See, his Bay Area-based Italian joint, Botto Bistro, was at a crossroads. […]]]>