https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 17 Mar 2020 02:52:31 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2020/03/17/free-keyword-research-tools/ Tue, 17 Mar 2020 02:52:05 +0000 http://insights.top4.com.au/?p=12177

As Google gets better at interpreting language and search intent, can we finally take it easy on keywords? Not really. Keywords remain important indicators of how people use search. Even though we no longer need to go after the exact keywords, an analysis of keywords offers ideas for content that’s relevant to searchers and shows gaps that your […]]]>