advertising – Top4 – Google News | SMBs Local Businesses, Franchise

How Does Content Affect Your SEO Performance?

Michael Doyle — Thu, 27 May 2021 02:26:21 +0000

Content is extremely important for your SEO performance, without it search engines won’t have enough information to index your pages correctly and help you rank. If you don’t have a solid SEO strategy, then the pages on your website will never be seen or shared. They will just live online with no visitors and that […]

Some Effective Digital Ads You Shouldn’t Miss

Michael Doyle — Thu, 20 May 2021 09:13:21 +0000

Digital ads open your business to a demographic incomparably larger than what locally can attract. It is cost-effective, and it is measurable. Using it will enable you to interact with potential clients and learn more about their needs, it will extend your reach globally, it will save you money, it will create brand loyalty, and it […]

The rise and demise of Subway’s $5 footlong promotion

Michael Doyle — Tue, 02 Mar 2021 02:16:58 +0000

In 2008, Subway introduced a tantalizing deal: For just $5, one could purchase any “footlong” (12-inch) sandwich. The promotion was a smash hit with cash-strapped customers during the recession — and its jingle (“five-, five-, five-dollar footlong…”) became the company’s calling card. Within a year, foot traffic skyrocketed across the franchise’s thousands of locations. […]

How to Calculate ROI in Digital Marketing

Michael Doyle — Mon, 26 Oct 2020 02:37:45 +0000

In today’s online world, consumers are now introduced to, engaged with, and make purchases from businesses online. Digital marketing isn’t your company’s “magic” marketing bullet unless it is regularly monitored, measured, and constantly tweaked. One of the best ways to measure the effectiveness of these efforts is through calculating its return on investment, or ROI. […]