Australian Digital Marketing – Top4 – Google News | SMBs Local Businesses, Franchise

Your Ultimate Checklist Before Recruiting a Digital Marketing Partner

Michael Doyle — Fri, 19 Nov 2021 09:05:02 +0000

As a business owner, you constantly strive to grow your online visibility and revenue. The decision to partner with a digital marketing agency can be one of the smartest things a business owner can do. But when it comes to hiring a digital marketing agency, all businesses should have a careful vetting process. You would […]

Top 4 Reasons Why You Should Hire Local SEO Services For Your Business

Michael Doyle — Fri, 02 Jul 2021 02:24:14 +0000

Ever since the advent of online marketing, people have considered search engine optimisation (SEO) one of the most effective strategies to market one’s business. Although experts have different opinions of what SEO is, fundamentally, it’s a strategy that allows you to put your business in front of other establishments whenever consumers search for a keyword […]

The Importance Of Name, Address And Phone Number Consistency For Local SEO

Michael Doyle — Tue, 04 May 2021 04:35:54 +0000

Whether you are marketing on TV or online, brand consistency — such as using the same logo, colours and slogan — can help your audience recognize and trust your brand. When marketing online, businesses also need to focus on NAP consistency because it is important for local SEO and E-A-T. Below, I explain these acronyms […]

Social Media ROI: How to Measure It

Michael Doyle — Wed, 28 Apr 2021 02:59:43 +0000

Talk with any marketing consultant and nine out of ten of them are likely to recommend marketing on social media sites. But you should ask an important question: Is the return on investment for social media worth the time and money? In this guide, we explain the steps to define and measure your business’s social media […]

Google My Business Consolidates Food Ordering Fields on New Tab

Michael Doyle — Tue, 27 Apr 2021 02:01:47 +0000

A user on Twitter @JohnSmi13410415 pointed out the addition of a new Food Ordering tab in the Google My Business dashboard. For restaurant and food-based businesses, allowing customers to place an order with ease has been top of mind for the last few years and demand for this only increased throughout the pandemic. Google My Business has […]

Even If A Brand Can’t Do SEO, It Can Still Do Local SEO

Michael Doyle — Mon, 26 Apr 2021 02:23:04 +0000

A lot of companies, particularly mid-sized multi-location brands, can’t seem to get their acts together to do “national” SEO. They may have hired an SEO consultant, or they may have an in-house team driving SEO strategy, but they can’t seem to execute. When it takes six months to update a title tag, you know you’ve got some […]

Top4 Reasons Why Small Businesses Need Local SEO

Michael Doyle — Tue, 30 Mar 2021 06:22:18 +0000

It’s already 2021, and it’s crucial to know the best performing online marketing platforms for your small business to drive the best and efficient business results. Here are the reasons why small businesses need local SEO in 2021. Local SEO is all about increasing search visibility for businesses that serve their customers face-to-face in a […]

Top4 ‘Local Deals’ adverts let SMBs target specific suburbs Australia wide

Michael Doyle — Mon, 14 Oct 2019 04:00:47 +0000

Top4 the new Australian Google marketing platform has launched a new advertising product called “Top4 Local Deals.” While the company has shown location based adverts from local Australian businesses for some time those paid customers have come largely through reseller partners such as Crazy Domains and the direct sales teams. This is the first broad-based […]

Location-based Marketing, Big Data Ranked Top Australian Digital Marketing Opportunities

Michael Doyle — Fri, 07 Jul 2017 00:48:33 +0000

A just-concluded, two-city conference of over 150 leading digital marketing professionals in Sydney and Melbourne has delivered some critical insights for the local digital marketing industry; highlighting opportunities that new technologies, such as location-based marketing, can deliver. According to surveys undertaken at the Kentico digital marketing conferences, 50% of attending industry professionals believe that location-based […]