https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Thu, 20 Feb 2020 08:19:57 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2020/02/18/brand-identity/ Tue, 18 Feb 2020 02:43:30 +0000 http://insights.top4.com.au/?p=11909

  Your organization’s brand identity is one of the most important aspects of your entire marketing strategy. Besides being memorable, which is arguably the most important factor, it needs to be creative and unique as well in order to set you apart from competitors in your industry. An effective brand identity incorporates everything from your company’s logo, […]]]>