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Top4 Local SEO Strategies to Help Small Businesses Succeed in 2021

Michael Doyle — Mon, 19 Jul 2021 03:38:50 +0000

Without a doubt, small businesses throughout the country struggled to survive the pandemic. According to Yelp data, nearly 100,000 U.S. businesses that were forced to temporarily close in 2020 ended up permanently closing their doors. This equates to nearly 60% of American organizations being unable to reopen as a result of this once-in-a-lifetime health […]

The Advantages for Businesses Sponsoring Youth Sports

Michael Doyle — Tue, 18 May 2021 07:42:48 +0000

Large national brands have become ingrained in professional-level sports. With fans’ strong emotional ties to sports, companies know they can score some of the love by sponsoring halftime shows, finish lines, seating sections and more. Sports sponsorship isn’t just a game for the big leagues. Many savvy small businesses invest in sponsoring local community sports […]

A Few Things You Can Do to Make the Transition From Brick-and-Mortar to Ecommerce Go Smoothly

Michael Doyle — Mon, 17 May 2021 04:31:05 +0000

Read these tips on how to smoothly make the brick-and-mortar transition to e-commerce and launch best practices that translate into long-term revenue streams for you. Ecommerce has been growing significantly in popularity over the last several years, especially so through 2020 as the Covid-19 pandemic forced multiple businesses to shift online — a significant change […]

Even If A Brand Can’t Do SEO, It Can Still Do Local SEO

Michael Doyle — Mon, 26 Apr 2021 02:23:04 +0000

A lot of companies, particularly mid-sized multi-location brands, can’t seem to get their acts together to do “national” SEO. They may have hired an SEO consultant, or they may have an in-house team driving SEO strategy, but they can’t seem to execute. When it takes six months to update a title tag, you know you’ve got some […]

Local SEO: Driving customer actions for enterprise-level brands

Michael Doyle — Fri, 09 Apr 2021 04:14:27 +0000

In today’s local search field, multilocation businesses face some specific challenges, but Top4 Marketing believes they can thrive by striking the right balance between centralized data management and localized content creation. Local SEO drives consumer behaviour for businesses of all sizes, from small local businesses to multi-location companies. Local SEO is the latest storefront, as […]

The rise and demise of Subway’s $5 footlong promotion

Michael Doyle — Tue, 02 Mar 2021 02:16:58 +0000

In 2008, Subway introduced a tantalizing deal: For just $5, one could purchase any “footlong” (12-inch) sandwich. The promotion was a smash hit with cash-strapped customers during the recession — and its jingle (“five-, five-, five-dollar footlong…”) became the company’s calling card. Within a year, foot traffic skyrocketed across the franchise’s thousands of locations. […]

Strengthening Brand Identity Through Continuity

Michael Doyle — Tue, 18 Feb 2020 02:43:30 +0000

Your organization’s brand identity is one of the most important aspects of your entire marketing strategy. Besides being memorable, which is arguably the most important factor, it needs to be creative and unique as well in order to set you apart from competitors in your industry. An effective brand identity incorporates everything from your company’s logo, […]