Business Advertising – Top4 – Google News | SMBs Local Businesses, Franchise

Landing Page Optimisation Best Practices

Michael Doyle — Mon, 24 Jan 2022 04:00:35 +0000

The page you send customers to after clicking your ad, commonly referred to as a landing page, can have a huge impact on your advertising effectiveness and budget. By following a few landing page best practices, you can work to improve your Ad Quality Score, which typically leads to more cost-effective results. What is Google […]

Update Your Content Marketing Strategies This Year with These New Trends

Michael Doyle — Mon, 03 Jan 2022 09:58:25 +0000

Global marketers are always changing to keep up with the world around them. If the previous two years were spent responding to an unprecedented shock, the year 2022 is about maintaining the digital acceleration, improving customers engagement and generating more leads online. Disruption has been a part of the digital era since its dawn, but […]

Google Business Profile Updates to Prepare for the Holiday Season

Michael Doyle — Thu, 18 Nov 2021 10:39:29 +0000

We’re fast approaching the peak holiday season. In fact, for many, it’s already in full swing. E-commerce sales for November 2021 to January 2022 are forecasted to rise 11%-15% to between $210 billion and $218 billion this year. In-store shopping is also anticipated to rebound to a 33% share in 2021 from 28% in 2020, […]

Using Social Media to Market Your Business: The Basics

Michael Doyle — Fri, 09 Jul 2021 04:07:45 +0000

Social media are internet services that let you interact with others and share and create content through online communities. Social media present great marketing opportunities for businesses of all sizes. You can use social media to: Promote the name of your brand and business Tell customers about your goods and services Find out what customers […]

Top4 Social Media Marketing Strategy for a Multi-Location Business

Michael Doyle — Mon, 21 Jun 2021 04:58:18 +0000

Does your business have multiple locations? Need a better social media strategy? In this article, you’ll find a Top4 Social Media Marketing Strategy for a Multi-Location Business. This is a plan to structure a social media marketing strategy you can execute seamlessly across all markets. #1: Create an Overarching Brand Message As you look to […]

Top4 Google My Business Features You Need to Focus On

Michael Doyle — Tue, 15 Jun 2021 03:39:54 +0000

Google My Business is a free tool from the search engine giant and many businesses have been claiming and verifying their locations. There are several features and sections on GMB and, while all of them are important in drawing in customers to your website and establishment, there are some that require more attention than others. […]

Reasons Why Your Business Isn’t Appearing on Google Maps

Michael Doyle — Thu, 10 Jun 2021 03:07:36 +0000

Google Maps is unquestionably a remarkable tool. Not only can it help people find their way quickly and easily to where they want to go, but it can also help small businesses attract more customers by displaying their locations. But let’s say you run a search for your own small business on Google Maps, only […]

Some Effective Digital Ads You Shouldn’t Miss

Michael Doyle — Thu, 20 May 2021 09:13:21 +0000

Digital ads open your business to a demographic incomparably larger than what locally can attract. It is cost-effective, and it is measurable. Using it will enable you to interact with potential clients and learn more about their needs, it will extend your reach globally, it will save you money, it will create brand loyalty, and it […]

The Advantages for Businesses Sponsoring Youth Sports

Michael Doyle — Tue, 18 May 2021 07:42:48 +0000

Large national brands have become ingrained in professional-level sports. With fans’ strong emotional ties to sports, companies know they can score some of the love by sponsoring halftime shows, finish lines, seating sections and more. Sports sponsorship isn’t just a game for the big leagues. Many savvy small businesses invest in sponsoring local community sports […]

OneFlare ‘pay-to-quote’ platform a gamble

Michael Doyle — Mon, 29 Mar 2021 02:39:19 +0000

Several professional photographers trialling OneFlare have told Inside Imaging that it is difficult or impossible to secure well-paid work via the Australian online job leads platform, as clients often seek rock bottom prices or are just ‘window shopping’. The five photographers we spoke to said OneFlare wasted their time and money, with the platform charging between $10 – […]