Business Advice – Top4 – Google News | SMBs Local Businesses, Franchise

Top4 Social Media Marketing Strategy for a Multi-Location Business

Michael Doyle — Mon, 21 Jun 2021 04:58:18 +0000

Does your business have multiple locations? Need a better social media strategy? In this article, you’ll find a Top4 Social Media Marketing Strategy for a Multi-Location Business. This is a plan to structure a social media marketing strategy you can execute seamlessly across all markets. #1: Create an Overarching Brand Message As you look to […]

Top4 Google My Business Features You Need to Focus On

Michael Doyle — Tue, 15 Jun 2021 03:39:54 +0000

Google My Business is a free tool from the search engine giant and many businesses have been claiming and verifying their locations. There are several features and sections on GMB and, while all of them are important in drawing in customers to your website and establishment, there are some that require more attention than others. […]

Reasons Why Your Business Isn’t Appearing on Google Maps

Michael Doyle — Thu, 10 Jun 2021 03:07:36 +0000

Google Maps is unquestionably a remarkable tool. Not only can it help people find their way quickly and easily to where they want to go, but it can also help small businesses attract more customers by displaying their locations. But let’s say you run a search for your own small business on Google Maps, only […]

Even If A Brand Can’t Do SEO, It Can Still Do Local SEO

Michael Doyle — Mon, 26 Apr 2021 02:23:04 +0000

A lot of companies, particularly mid-sized multi-location brands, can’t seem to get their acts together to do “national” SEO. They may have hired an SEO consultant, or they may have an in-house team driving SEO strategy, but they can’t seem to execute. When it takes six months to update a title tag, you know you’ve got some […]

Top 4 Reasons Why Local Business Listings Matter for Financial Advisors

Michael Doyle — Tue, 13 Apr 2021 03:26:46 +0000

Like most marketers, we’ve been guilty of this critical marketing error: focusing on the big, obvious strategies. But while content, email, and social media marketing are crucial for success, there are more basic tactics that can be just as (if not more) effective, simpler to launch, and less expensive. One of these tactics is local […]

8 Tips to Tailor Your Blog Content for Local Search

Michael Doyle — Mon, 12 Apr 2021 03:34:02 +0000

Local businesses often find themselves in an increasingly competitive SEO landscape. For example, many national businesses have large sites with a high number of inbound links, and these sites have local franchises, offices, or stores that compete for search traffic with smaller, regional companies. This is an important consideration, given the adoption of mobile technology […]

Local SEO: Driving customer actions for enterprise-level brands

Michael Doyle — Fri, 09 Apr 2021 04:14:27 +0000

In today’s local search field, multilocation businesses face some specific challenges, but Top4 Marketing believes they can thrive by striking the right balance between centralized data management and localized content creation. Local SEO drives consumer behaviour for businesses of all sizes, from small local businesses to multi-location companies. Local SEO is the latest storefront, as […]

Digital Marketing Tips for Local Business Owners 2021 and beyond

Michael Doyle — Thu, 08 Apr 2021 06:16:35 +0000

Digital marketing for local business owners is becoming more important than ever, especially with local stores needing to move online due to the pandemic. In a recent local survey 85% of shoppers search for a local business online, let’s make sure your website can be found. 46% of all Google searches are seeking local information. A […]

Let’s Talk: Build value and avoid competing on price

Michael Doyle — Tue, 06 Apr 2021 08:29:58 +0000

Judging how to price your service or product can be challenging, particularly in areas where rivals are pushing competitive prices. So, how do you keep your business out of a pricing competition? A leading Australian online publisher asked that question to industry experts here are the answers. Jonathan Jeffries, Partner, Think & Grow When […]