Business Marketing Platform – Top4 – Google News | SMBs Local Businesses, Franchise

Social Media Content Ideas to Stop the Scroll

Michael Doyle — Tue, 11 Jan 2022 10:35:47 +0000

People nowadays scroll through their social media news feeds at lightning speed. And social media marketing is all about making people stop to scroll and engage with your content. Enter the stop the scroll. This social media strategy is simple, easy to remember and crucial to your social media success on every platform, whether you’re […]

Local SEO Updates for Your Marketing Plans in the New Year

Michael Doyle — Fri, 03 Dec 2021 07:09:01 +0000

It’s been a busy year with lots of digital marketing developments. And local SEO was no exception. Search engines are constantly adapting to meet the increasing consumers’ informational needs and local market’s competitiveness. At the same time, businesses, local SEO professionals and their agencies have new tools, more data – and easier access to both. […]

Let’s Talk: Build value and avoid competing on price

Michael Doyle — Tue, 06 Apr 2021 08:29:58 +0000

Judging how to price your service or product can be challenging, particularly in areas where rivals are pushing competitive prices. So, how do you keep your business out of a pricing competition? A leading Australian online publisher asked that question to industry experts here are the answers. Jonathan Jeffries, Partner, Think & Grow When […]

Smart Marketing Can Give Small Businesses An Advantage In 2021

Michael Doyle — Wed, 03 Mar 2021 03:26:58 +0000

Businesses are diligently working to recoup last year’s lost earnings following the start of the pandemic. Holiday sales in the United States beat expectations in 2020, but were primarily made online, forcing many small businesses to cut hours and trim staff to stay afloat. When business owners have to make budget cuts, the marketing budget […]

The Top4 Ways to Do Smart & Responsible Marketing During COVID-19

Michael Doyle — Fri, 25 Sep 2020 03:37:45 +0000

In everything that we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience. So when a cultural moment shifts as dramatically as it has in the face of COVID-19, it’s important that brands address the issue with […]

Reimagining European restaurants for the next normal

Michael Doyle — Fri, 14 Aug 2020 05:05:37 +0000

To win in the next normal, European restaurants will need to embrace innovation in their channel strategy, menu offerings, and business model. Six months into the COVID-19 crisis, European restaurants are reopening amid challenging conditions such as infection waves, mandated reductions in seating capacity, and consumer safety concerns. One thing is certain—the market will not […]

Menu Misery for GMB Restaurants & Singleplatform Feed – and How Top4 Can Help

Michael Doyle — Mon, 10 Aug 2020 03:09:53 +0000

Once again, Google is forcing unverified and incorrect menu information from Singleplatform directly into restaurants on Google My Business. There is a long history going back years with Singleplatform being used by Google My Business, originally added as a menu link, ordering and now injecting their Menu direct into a restaurants Menu Tab. In every complaint […]

What are Google Discovery Ads? Read the new guide now

Michael Doyle — Tue, 09 Jun 2020 02:22:42 +0000

Last year we introduced Discovery ads as a new way to help people discover and engage with your brand as they scroll through their favourite content. In April, we made Discovery ads generally available for all advertisers globally. For the first time, you can reach up to 2.9 billion people as they explore their interests […]

Young Entrepreneur Makes a Fortune in Two Months During The COVID-19 Lockdown

Michael Doyle — Mon, 08 Jun 2020 04:52:09 +0000

A young entrepreneur managed to sell $105,000 worth of underwear in just two months after the outbreak of coronavirus forced people to stay at home. Patrick Psotka, 27, moved from Vancouver to Australia three years ago to start his brand Sparx Underwear. The 27-year-old who now lives in Bondi said it took 18 months before his business […]

Facebook, PayPal Back Gojek’s Asia Digital Payments Push

Michael Doyle — Thu, 04 Jun 2020 01:51:42 +0000

Facebook Inc. and PayPal Holdings Inc. are investing in Gojek, a big boost for the Indonesian startup’s digital payments business that propels the U.S. companies into a fast-growing Asian internet arena. It’s the second international investment Facebook has made in the past six weeks with a goal of getting more local businesses online, after the social media giant paid $5.7 billion […]