Business Marketing – Top4 – Google News | SMBs Local Businesses, Franchise

Google Business Profile Updates to Prepare for the Holiday Season

Michael Doyle — Thu, 18 Nov 2021 10:39:29 +0000

We’re fast approaching the peak holiday season. In fact, for many, it’s already in full swing. E-commerce sales for November 2021 to January 2022 are forecasted to rise 11%-15% to between $210 billion and $218 billion this year. In-store shopping is also anticipated to rebound to a 33% share in 2021 from 28% in 2020, […]

8 Signs You Need Digital Marketing Services From an Agency

Michael Doyle — Tue, 09 Nov 2021 02:52:06 +0000

Is your marketing plan failing to achieve its objectives? Is it a source of ongoing stress for your team? Are there any marketing strategies that you’d like to attempt but can’t seem to find the time to do so? If you answered yes to any of these questions, it’s possible that your firm needs to […]

How to Analyze User Behavior With Google Analytics

Michael Doyle — Thu, 22 Jul 2021 02:16:56 +0000

Do you want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here’s how. Google Analytics is a powerful tool that can give you a great number of insights into your users, their journey through your website, and how your marketing efforts translate into business goals. Understanding […]

Free & Low-Budget Marketing Ideas for Any Business

Michael Doyle — Mon, 28 Dec 2020 03:44:19 +0000

Small businesses often have a tight marketing budget to work with, which can make promoting your business a challenge. The good news is, there are plenty of ways for you to market yourself to your customers without spending any (or much) money. Now as a business owner, you probably don’t have the time to research […]

Top4 marketing trends you can start taking advantage of right now

Michael Doyle — Tue, 22 Dec 2020 03:00:29 +0000

What’s there to say about 2020 that hasn’t been said? Changes have come to every industry, and many have had to “batten down the hatches” on their spending to keep afloat. But 2021 is a new year, which means new opportunities to reach and expand your customer base. And it’s all thanks to these wonderful marketing trends […]

What is Location-based Advertising? Everything You Need to Know

Michael Doyle — Mon, 30 Mar 2020 06:40:16 +0000

Location-based advertising is a means of making marketing more relevant and contextual for customers. The internet is a game-changer in advertising. Because of the internet, even the smallest business can reach a global audience. However, sometimes your widespread advertising needs a personal touch. Targeted and customer-oriented advertising is hands down more effective than broadcast […]

8 Tips on Recording Professional Video with A Smartphone

Michael Doyle — Mon, 30 Mar 2020 03:57:40 +0000

It has never been easier for anyone with a smartphone or a digital camera to record their own video footage and broadcast it to anyone. Simply pull the smartphone from your pocket, click record, and you have footage you can edit and distribute instantly. But, it takes more than that for your footage to look […]

A Recession is Probably Around The Corner, and It’s Not All Thanks to Coronavirus

Michael Doyle — Thu, 26 Mar 2020 07:19:22 +0000

For most of our lives, the economy has just been ticking along doing its thing. After all, Australia’s had almost 30 years of uninterrupted growth. But now, economists are using that scary word: recession. But what does that actually mean for households, for those of us looking to keep paying our bills and buying our […]