<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Business owner &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
	<atom:link href="https://insights.top4.com.au/tag/business-owner/feed/" rel="self" type="application/rss+xml" />
	<link>https://insights.top4.com.au</link>
	<description>Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media</description>
	<lastBuildDate>Tue, 15 Mar 2022 03:02:36 +0000</lastBuildDate>
	<language>en-AU</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.7.1</generator>

<image>
	<url>https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg</url>
	<title>Business owner &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
	<link>https://insights.top4.com.au</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>How to Measure the Return on Your SEO Investment (ROI)</title>
		<link>https://insights.top4.com.au/2022/03/14/how-to-measure-the-return-on-your-seo-investment-roi/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Mon, 14 Mar 2022 10:22:17 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[benefits of seo]]></category>
		<category><![CDATA[Business owner]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[google ranking]]></category>
		<category><![CDATA[google serp]]></category>
		<category><![CDATA[Internal Links]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[roi of seo]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[search marketers]]></category>
		<category><![CDATA[SEO strategy]]></category>
		<category><![CDATA[SERP]]></category>
		<guid isPermaLink="false">https://insights.top4.com.au/?p=18492</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2022/03/ROI-of-SEO-1-1-1-1-1-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://insights.top4.com.au/wp-content/uploads/2022/03/ROI-of-SEO-1-1-1-1-1-1.png 1200w, https://insights.top4.com.au/wp-content/uploads/2022/03/ROI-of-SEO-1-1-1-1-1-1-300x157.png 300w, https://insights.top4.com.au/wp-content/uploads/2022/03/ROI-of-SEO-1-1-1-1-1-1-1024x536.png 1024w, https://insights.top4.com.au/wp-content/uploads/2022/03/ROI-of-SEO-1-1-1-1-1-1-768x402.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>Why should you implement SEO when you don&#8217;t understand how worthy an investment it is? You&#8217;ve come to the right place as we&#8217;ll be covering the numbers and the talking points that justify the SEO ROI, or the return on investment of your SEO campaign. The ROI of SEO ROI of SEO is an important [&#8230;]]]></description>
		
		
		
			</item>
		<item>
		<title>Smart Marketing Can Give Small Businesses An Advantage In 2021</title>
		<link>https://insights.top4.com.au/2021/03/03/smart-marketing-can-give-small-businesses-advantage-2021/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Wed, 03 Mar 2021 03:26:58 +0000</pubDate>
				<category><![CDATA[Local Business]]></category>
		<category><![CDATA[Business Marketing Platform]]></category>
		<category><![CDATA[Business Marketing Strategy]]></category>
		<category><![CDATA[Business owner]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[local business]]></category>
		<category><![CDATA[Local community]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Smart Marketing]]></category>
		<guid isPermaLink="false">http://insights.top4.com.au/?p=15162</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2021/03/Smart-Marketing-Can-Give-Small-Businesses-An-Advantage-In-2021.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://insights.top4.com.au/wp-content/uploads/2021/03/Smart-Marketing-Can-Give-Small-Businesses-An-Advantage-In-2021.png 1200w, https://insights.top4.com.au/wp-content/uploads/2021/03/Smart-Marketing-Can-Give-Small-Businesses-An-Advantage-In-2021-300x157.png 300w, https://insights.top4.com.au/wp-content/uploads/2021/03/Smart-Marketing-Can-Give-Small-Businesses-An-Advantage-In-2021-768x402.png 768w, https://insights.top4.com.au/wp-content/uploads/2021/03/Smart-Marketing-Can-Give-Small-Businesses-An-Advantage-In-2021-1024x536.png 1024w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>Businesses are diligently working to recoup last year’s lost earnings following the start of the pandemic. Holiday sales in the United States beat expectations in 2020, but were primarily made online, forcing many small businesses to cut hours and trim staff to stay afloat. When business owners have to make budget cuts, the marketing budget [&#8230;]]]></description>
		
		
		
			</item>
	</channel>
</rss>
