Business Tips – Top4 – Google News | SMBs Local Businesses, Franchise

How Homebuilders Rank Higher with SEO

Michael Doyle — Tue, 25 Jan 2022 06:44:58 +0000

To maximise your ranking potential in the homebuilding industry, homebuilders need a mix of local, on-page, off-page and technical organic search expertise. The right balance of these skills and tactics for your organisation depends on: Choosing your target market – is it regional or national? Determining the type of business – is it custom or […]

Business Methods to Start Off the New Year Strong

Michael Doyle — Thu, 06 Jan 2022 09:50:33 +0000

If you play sport, you may have heard the phrase “finish strong” a million times. The thing about finishing strong is that it helps to start early. Otherwise, you’re going to spend most of your time gaining your footing if you stumble out of the gate. If you’re a business marketer, you’ll find this especially […]

Online Marketing Tips to Stay Competitive in Big Cities

Michael Doyle — Tue, 07 Dec 2021 10:48:48 +0000

Do you know that 20% of new businesses fail within the first two years? Within the first decade, this number increases to 65%. Why does this happen? While there are a number of reasons why a business may struggle and eventually fail, one of the most common is that it is unable to keep up […]

Even If A Brand Can’t Do SEO, It Can Still Do Local SEO

Michael Doyle — Mon, 26 Apr 2021 02:23:04 +0000

A lot of companies, particularly mid-sized multi-location brands, can’t seem to get their acts together to do “national” SEO. They may have hired an SEO consultant, or they may have an in-house team driving SEO strategy, but they can’t seem to execute. When it takes six months to update a title tag, you know you’ve got some […]

Social Media Marketing: How to Take the Local Approach

Michael Doyle — Wed, 14 Apr 2021 03:21:21 +0000

We tend to keep tabs on the huge companies out there who are really killing it on social media. Campaigns like those put forth by the likes of Oreo or Ford stay on our radar because they set the trends. What you may not know is that social media marketing can extend into the local […]

8 Tips to Tailor Your Blog Content for Local Search

Michael Doyle — Mon, 12 Apr 2021 03:34:02 +0000

Local businesses often find themselves in an increasingly competitive SEO landscape. For example, many national businesses have large sites with a high number of inbound links, and these sites have local franchises, offices, or stores that compete for search traffic with smaller, regional companies. This is an important consideration, given the adoption of mobile technology […]

Digital Marketing Tips for Local Business Owners 2021 and beyond

Michael Doyle — Thu, 08 Apr 2021 06:16:35 +0000

Digital marketing for local business owners is becoming more important than ever, especially with local stores needing to move online due to the pandemic. In a recent local survey 85% of shoppers search for a local business online, let’s make sure your website can be found. 46% of all Google searches are seeking local information. A […]

Let’s Talk: Build value and avoid competing on price

Michael Doyle — Tue, 06 Apr 2021 08:29:58 +0000

Judging how to price your service or product can be challenging, particularly in areas where rivals are pushing competitive prices. So, how do you keep your business out of a pricing competition? A leading Australian online publisher asked that question to industry experts here are the answers. Jonathan Jeffries, Partner, Think & Grow When […]