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Conducting Website Analysis: The Definitive Guide

Michael Doyle — Thu, 25 Aug 2022 10:03:52 +0000

Websites are an extension of your business and brand; they represent you online, establish your credibility as an expert, drive traffic to your physical locations and convert visitors into loyal customers. Whether you have a new or current website, it is essential to pay attention to details when conducting website analysis in order to ensure […]

Some Quick SEO Fixes for Ecommerce Sites

Michael Doyle — Tue, 26 Apr 2022 07:46:57 +0000

Ecommerce is a broad niche and there are so many things to deal with. If you are the owner of an ecommerce site, you should be doing a lot by now to drive more traffic to your online store. However, you should also constantly make some updates to your website to ensure it runs well. […]

Top4 Local SEO KPIs for Meaningful Performance Reporting

Michael Doyle — Fri, 05 Nov 2021 08:18:28 +0000

Your local SEO strategies won’t mean anything if you can’t measure them. Understanding which metrics matter and how to measure them is essential for meaningful performance reporting. Our web experts share the Top4 KPIs for local SEO success here. We’ve all been there: Putting together what we now know to be one of the worst […]

The Best Ways to Boost Your Online Presence

Michael Doyle — Mon, 14 Jun 2021 04:43:10 +0000

Guys, we spend eight hours a day doing digital activities. That’s more than half the day. More than most of us sleep. And we have different identities online—we’re hobbyists (gaming), alter egos (Reddit), social butterflies (Facebook), professionals (LinkedIn), and consumers (what we’re focusing on in this post). So whether you’re a service-based, brick-and-mortar, or online business, a strong […]

Digital Marketing Tips for Local Business Owners 2021 and beyond

Michael Doyle — Thu, 08 Apr 2021 06:16:35 +0000

Digital marketing for local business owners is becoming more important than ever, especially with local stores needing to move online due to the pandemic. In a recent local survey 85% of shoppers search for a local business online, let’s make sure your website can be found. 46% of all Google searches are seeking local information. A […]

Credibility: The True Power of Influence

Michael Doyle — Thu, 18 Feb 2021 05:19:47 +0000

As social media has matured over the years, savvy consumers are wary of being sold to but trust the opinions and recommendations of influencers that they deem to be authentic. Suzanne Mitchell shares how brands can build a highly successful influencer marketing strategy that is grounded in credibility, authenticity and relatability. There has been a […]

The Top4 Reasons to Update Your Website

Michael Doyle — Wed, 05 Aug 2020 06:40:35 +0000

How long has it been since you last updated your website? It might not seem like a big issue at first glance: So what if your e-commerce website was built in 2015? You’re constantly updating your product listings; isn’t that enough? Well, it isn’t. Not in today’s highly competitive online market. All the more so […]