business – Top4 – Google News | SMBs Local Businesses, Franchise

Update Your Content Marketing Strategies This Year with These New Trends

Michael Doyle — Mon, 03 Jan 2022 09:58:25 +0000

Global marketers are always changing to keep up with the world around them. If the previous two years were spent responding to an unprecedented shock, the year 2022 is about maintaining the digital acceleration, improving customers engagement and generating more leads online. Disruption has been a part of the digital era since its dawn, but […]

Top4 Social Media Marketing Strategy for a Multi-Location Business

Michael Doyle — Mon, 21 Jun 2021 04:58:18 +0000

Does your business have multiple locations? Need a better social media strategy? In this article, you’ll find a Top4 Social Media Marketing Strategy for a Multi-Location Business. This is a plan to structure a social media marketing strategy you can execute seamlessly across all markets. #1: Create an Overarching Brand Message As you look to […]

How Does Content Affect Your SEO Performance?

Michael Doyle — Thu, 27 May 2021 02:26:21 +0000

Content is extremely important for your SEO performance, without it search engines won’t have enough information to index your pages correctly and help you rank. If you don’t have a solid SEO strategy, then the pages on your website will never be seen or shared. They will just live online with no visitors and that […]

What’s The Impact of Your Website Design on SEO (What You Can Do About It)

Michael Doyle — Tue, 25 May 2021 04:07:15 +0000

In today’s SEO world, website design practices also play a key role. User experience has become a crucial search engine ranking factor. Because of that, the design of your website and how users interact with it directly affect your site’s rankings in the search results. In this blog post, we are going to highlight a […]

A Few Things You Can Do to Make the Transition From Brick-and-Mortar to Ecommerce Go Smoothly

Michael Doyle — Mon, 17 May 2021 04:31:05 +0000

Read these tips on how to smoothly make the brick-and-mortar transition to e-commerce and launch best practices that translate into long-term revenue streams for you. Ecommerce has been growing significantly in popularity over the last several years, especially so through 2020 as the Covid-19 pandemic forced multiple businesses to shift online — a significant change […]

Let’s Talk: Build value and avoid competing on price

Michael Doyle — Tue, 06 Apr 2021 08:29:58 +0000

Judging how to price your service or product can be challenging, particularly in areas where rivals are pushing competitive prices. So, how do you keep your business out of a pricing competition? A leading Australian online publisher asked that question to industry experts here are the answers. Jonathan Jeffries, Partner, Think & Grow When […]

The rise and demise of Subway’s $5 footlong promotion

Michael Doyle — Tue, 02 Mar 2021 02:16:58 +0000

In 2008, Subway introduced a tantalizing deal: For just $5, one could purchase any “footlong” (12-inch) sandwich. The promotion was a smash hit with cash-strapped customers during the recession — and its jingle (“five-, five-, five-dollar footlong…”) became the company’s calling card. Within a year, foot traffic skyrocketed across the franchise’s thousands of locations. […]

The Top4 Ways to Do Smart & Responsible Marketing During COVID-19

Michael Doyle — Fri, 25 Sep 2020 03:37:45 +0000

In everything that we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience. So when a cultural moment shifts as dramatically as it has in the face of COVID-19, it’s important that brands address the issue with […]

Reimagining European restaurants for the next normal

Michael Doyle — Fri, 14 Aug 2020 05:05:37 +0000

To win in the next normal, European restaurants will need to embrace innovation in their channel strategy, menu offerings, and business model. Six months into the COVID-19 crisis, European restaurants are reopening amid challenging conditions such as infection waves, mandated reductions in seating capacity, and consumer safety concerns. One thing is certain—the market will not […]

What are Google Discovery Ads? Read the new guide now

Michael Doyle — Tue, 09 Jun 2020 02:22:42 +0000

Last year we introduced Discovery ads as a new way to help people discover and engage with your brand as they scroll through their favourite content. In April, we made Discovery ads generally available for all advertisers globally. For the first time, you can reach up to 2.9 billion people as they explore their interests […]