christmas shopping – Top4 – Google News | SMBs Local Businesses, Franchise https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 30 Nov 2021 08:21:32 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg christmas shopping – Top4 – Google News | SMBs Local Businesses, Franchise https://insights.top4.com.au 32 32 A Big Win for Local Businesses as Consumers Opt to Shop Locally https://insights.top4.com.au/2021/11/04/a-big-win-for-local-businesses-as-consumers-discover-the-advantages-of-shopping-locally/ Thu, 04 Nov 2021 06:13:14 +0000 https://insights.top4.com.au/?p=17071 Local businesses to win big as consumers realise the benefits of shopping locally

Shopify has released an exclusive industry trend report based on their 2021 Consumer Insights Survey. The Festive Shopping Outlook Report 2021 has been put together against the background of the pandemic, even as the retail sector continues to witness radical changes when it comes to consumer behaviour and buying patterns. The survey was conducted between […]]]> Some 2021 Pre-Christmas SEO Wins for Retailers https://insights.top4.com.au/2021/10/22/2021-pre-christmas-seo-wins-retailers/ Fri, 22 Oct 2021 05:12:30 +0000 http://insights.top4.com.au/?p=17033 Our web experts are sharing some 2021 pre-Christmas SEO wins for retailers

If you think it might still be too early to mention Christmas, think again! Many retailers will be pinning their hopes on a decent festive season in order to recuperate the revenues they lost during a couple of rather tumultuous years. Our web experts are sharing these 10 straightforward, seasonal SEO gifts to help you […]]]> The top4 quick marketing fixes you can apply before the holiday season https://insights.top4.com.au/2020/11/30/quick-marketing-fixes-holidays/ Mon, 30 Nov 2020 02:33:52 +0000 http://insights.top4.com.au/?p=14164

As more retailers switch their operations to online post COVID, we look at some quick marketing fixes you can implement to get the most out of this year’s holiday season. COVID-19 pandemic pushed many brick-and-mortar retailers to invest in their online operations. This means there are now more players in the market, many of whom have […]]]> Local Marketing: Catering for New Customer Needs in the Holidays https://insights.top4.com.au/2020/11/27/local-marketing-during-holidays/ Fri, 27 Nov 2020 02:01:59 +0000 http://insights.top4.com.au/?p=14160 Local Marketing during the Holidays - Top4 Marketing

Search marketers are taking a hyper-targeted approach this holiday season as certain industries see major upticks in web traffic and others see substantial declines. Search volume in e-commerce (retail) and grocery delivery is up. Organic traffic on recipe websites is through the roof. Meanwhile, industry experts say search volume for travel, airlines, and other non-essential industries have taken a […]]]>