https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 08 Jun 2021 07:57:43 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/04/05/top-4-local-seo-tips-for-restaurants/ Mon, 05 Apr 2021 02:11:31 +0000 http://insights.top4.com.au/?p=15299

Every niche has its own SEO challenges and opportunities, and, while general SEO articles can offer a lot of insight no matter what sector you’re in, they often can’t quite hit all the nuances of a particular industry. Local SEO marketing connects your business to real-world communities. It’s a bridge to the places where consumers live, […]]]> https://insights.top4.com.au/2020/09/02/local-search-2020/ Wed, 02 Sep 2020 06:47:44 +0000 http://insights.top4.com.au/?p=13611

Local marketing is a game of attention. As new platforms, devices, tools and techniques come and go, the attention will continue to shift. Google continues to evolve, and so should you. Frankly, local search no longer works as it did back in the 2010s… yet many so-called SEO experts still haven’t gotten over their decade-old […]]]>