https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 08 Jun 2021 07:49:55 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/04/28/social-media-roi-how-to-measure-it/ Wed, 28 Apr 2021 02:59:43 +0000 http://insights.top4.com.au/?p=15562

Talk with any marketing consultant and nine out of ten of them are likely to recommend marketing on social media sites. But you should ask an important question: Is the return on investment for social media worth the time and money? In this guide, we explain the steps to define and measure your business’s social media […]]]> https://insights.top4.com.au/2017/11/20/179-content-marketing-tools-resources-to-bookmark/ Mon, 20 Nov 2017 05:54:17 +0000 http://insights.top4.com.au/?p=5735

In the early days, a lot of companies looked at content marketing as just another word for blogging. Today we know it’s much more. Content marketing encompasses nearly every aspect of online marketing that involves content. That means SEO, PR, social media marketing and more. With all these moving pieces, there’s a lot to manage. […]]]> https://insights.top4.com.au/2016/08/22/7-keyword-research-tools-for-your-content-creation/ Mon, 22 Aug 2016 07:03:03 +0000 http://insights.top4.com.au/?p=409

What’s your strategy for unearthing the best keywords for your business’ site? As a business owner, you have to address this question as soon as possible so you’ll be able to focus on the right keywords, which will put you on the right path to SEO success. On the other hand, any mistake regarding keyword […]]]>