https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 16 Jun 2020 04:58:00 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2020/06/16/hierarchy-of-marketplaces-level-1/ Tue, 16 Jun 2020 04:54:32 +0000 http://insights.top4.com.au/?p=12921

A few years ago, I published a framework I called The Hierarchy of Engagement (Version 1, and updated “Expanded” Version) which synthesized my thinking on how to build enduring consumer products. The Hierarchy of Marketplaces synthesizes my thinking on how to build enduring marketplaces. Marketplaces that are able to scale the hierarchy build dominant “winner take […]]]> https://insights.top4.com.au/2020/03/30/8-tips-recording-professional-video-smartphone/ Mon, 30 Mar 2020 03:57:40 +0000 http://insights.top4.com.au/?p=12301

It has never been easier for anyone with a smartphone or a digital camera to record their own video footage and broadcast it to anyone. Simply pull the smartphone from your pocket, click record, and you have footage you can edit and distribute instantly. But, it takes more than that for your footage to look […]]]> https://insights.top4.com.au/2018/02/21/convincing-executives-buy-content-marketing-demonstrating-value/ Wed, 21 Feb 2018 00:32:21 +0000 http://insights.top4.com.au/?p=6475

Julia McCoy earned her place as a top-30 worldwide content marketer two years ago. She’s the author of two bestsellers on the topic, the creator of an online course and the founder of a content agency – Express Writers. Today, her agency is about to hit $1M in yearly income for the first time. McCoy’s position in the industry […]]]>