https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 08 Jun 2021 08:00:03 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2021/03/02/rise-demise-subways-5-footlong-promotion/ Tue, 02 Mar 2021 02:16:58 +0000 http://insights.top4.com.au/?p=15148

  In 2008, Subway introduced a tantalizing deal: For just $5, one could purchase any “footlong” (12-inch) sandwich. The promotion was a smash hit with cash-strapped customers during the recession — and its jingle (“five-, five-, five-dollar footlong…”) became the company’s calling card. Within a year, foot traffic skyrocketed across the franchise’s thousands of locations. […]]]> https://insights.top4.com.au/2017/11/20/179-content-marketing-tools-resources-to-bookmark/ Mon, 20 Nov 2017 05:54:17 +0000 http://insights.top4.com.au/?p=5735

In the early days, a lot of companies looked at content marketing as just another word for blogging. Today we know it’s much more. Content marketing encompasses nearly every aspect of online marketing that involves content. That means SEO, PR, social media marketing and more. With all these moving pieces, there’s a lot to manage. […]]]>