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	<title>content strategy &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
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	<title>content strategy &#8211; Top4 &#8211; Google News | SMBs Local Businesses, Franchise</title>
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		<title>Maximising Your Content&#8217;s Visibility on Google Discover</title>
		<link>https://insights.top4.com.au/2023/10/04/maximising-your-contents-visibility-on-google-discover/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Wed, 04 Oct 2023 03:41:09 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Discover]]></category>
		<category><![CDATA[Google Feature]]></category>
		<guid isPermaLink="false">https://insights.top4.com.au/?p=21287</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2023/10/Google-Discover.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Maximising Your Content&#039;s Visibility on Google Discover" decoding="async" fetchpriority="high" srcset="https://insights.top4.com.au/wp-content/uploads/2023/10/Google-Discover.jpg 1200w, https://insights.top4.com.au/wp-content/uploads/2023/10/Google-Discover-300x157.jpg 300w, https://insights.top4.com.au/wp-content/uploads/2023/10/Google-Discover-1024x536.jpg 1024w, https://insights.top4.com.au/wp-content/uploads/2023/10/Google-Discover-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>Google Discover is a content recommendation feature that presents users with articles and content tailored to their interests and web activity. TL;DR Google Discover shows content based on user interests. Traffic on Google Discover may change due to shifting interests, content variety, and Google Search updates. To increase content visibility, use accurate titles, and high-quality [&#8230;]]]></description>
		
		
		
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		<title>Local SEO Tips for Small Businesses You Can&#8217;t Miss</title>
		<link>https://insights.top4.com.au/2022/05/24/local-seo-tips-for-small-businesses-you-cant-miss/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Tue, 24 May 2022 08:37:04 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[google ads]]></category>
		<category><![CDATA[google business listing]]></category>
		<category><![CDATA[google business profile]]></category>
		<category><![CDATA[Google My Business Listing]]></category>
		<category><![CDATA[local business]]></category>
		<category><![CDATA[Local Business Listing]]></category>
		<category><![CDATA[Local Business Marketing]]></category>
		<category><![CDATA[local SEO]]></category>
		<category><![CDATA[Local SEO Audit]]></category>
		<category><![CDATA[Local SEO SERP]]></category>
		<category><![CDATA[local seo service]]></category>
		<category><![CDATA[Local SEO Strategy]]></category>
		<category><![CDATA[Mobile-Friendly Website]]></category>
		<category><![CDATA[Organic Website Traffic]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[website development]]></category>
		<guid isPermaLink="false">https://insights.top4.com.au/?p=19152</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2022/04/12-Local-SEO-Tips-for-Small-Business.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="12 Local SEO Tips for Small Business" decoding="async" srcset="https://insights.top4.com.au/wp-content/uploads/2022/04/12-Local-SEO-Tips-for-Small-Business.jpg 1200w, https://insights.top4.com.au/wp-content/uploads/2022/04/12-Local-SEO-Tips-for-Small-Business-300x157.jpg 300w, https://insights.top4.com.au/wp-content/uploads/2022/04/12-Local-SEO-Tips-for-Small-Business-1024x536.jpg 1024w, https://insights.top4.com.au/wp-content/uploads/2022/04/12-Local-SEO-Tips-for-Small-Business-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>As a small business, ranking for keywords can be difficult. With larger, more resourceful companies targeting the same terms, it seems impossible to get to the top of search engine results pages (SERPs). So how do small businesses expect to rank high on the SERPs? Fortunately, with the use of local SEO, there are better [&#8230;]]]></description>
		
		
		
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		<title>How to Create An Effective Social Media Content Strategy</title>
		<link>https://insights.top4.com.au/2022/03/31/how-to-create-an-effective-social-media-content-strategy/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Thu, 31 Mar 2022 08:55:26 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[Optimising Social Media Content]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Campaign]]></category>
		<category><![CDATA[social media content]]></category>
		<category><![CDATA[Social Media Content Marketing]]></category>
		<category><![CDATA[social media for small businesses]]></category>
		<category><![CDATA[social media management]]></category>
		<guid isPermaLink="false">https://insights.top4.com.au/?p=18889</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2022/03/Social-media-content-strategy-1.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Social media content strategy" decoding="async" srcset="https://insights.top4.com.au/wp-content/uploads/2022/03/Social-media-content-strategy-1.jpg 1200w, https://insights.top4.com.au/wp-content/uploads/2022/03/Social-media-content-strategy-1-300x157.jpg 300w, https://insights.top4.com.au/wp-content/uploads/2022/03/Social-media-content-strategy-1-1024x536.jpg 1024w, https://insights.top4.com.au/wp-content/uploads/2022/03/Social-media-content-strategy-1-768x402.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></p>Creating your social media marketing strategy doesn’t need to be painful. With over two decades of experience under our belt, we&#8217;ve learned that simplicity is the best for social media content strategy. If you understand the basics correctly, then you&#8217;re already on your way to success. A social media content strategy for your local business [&#8230;]]]></description>
		
		
		
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		<title>Top4 Content Types to Boost Traffic, Leads and Sales</title>
		<link>https://insights.top4.com.au/2022/01/28/top4-content-types-to-boost-traffic-leads-and-sales/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Fri, 28 Jan 2022 03:30:37 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[business content marketing]]></category>
		<category><![CDATA[Business Marketing Strategy]]></category>
		<category><![CDATA[Business Marketing Tools]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Content Marketing Tools]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<guid isPermaLink="false">https://insights.top4.com.au/?p=18040</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2022/01/Top4-Content-Types-to-Boost-Traffic-Leads-and-Sales.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Top4 Content Types to Boost Traffic, Leads and Sales" decoding="async" loading="lazy" srcset="https://insights.top4.com.au/wp-content/uploads/2022/01/Top4-Content-Types-to-Boost-Traffic-Leads-and-Sales.jpg 1200w, https://insights.top4.com.au/wp-content/uploads/2022/01/Top4-Content-Types-to-Boost-Traffic-Leads-and-Sales-300x157.jpg 300w, https://insights.top4.com.au/wp-content/uploads/2022/01/Top4-Content-Types-to-Boost-Traffic-Leads-and-Sales-1024x536.jpg 1024w, https://insights.top4.com.au/wp-content/uploads/2022/01/Top4-Content-Types-to-Boost-Traffic-Leads-and-Sales-768x402.jpg 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>Marketers often struggle to develop content that is effective to drive results. Creating attractive content is both an art and a science. It&#8217;s more than just sharing relevant information with your readers — you&#8217;ve got to catch and keep their interest as well. And on top of that, you must ensure posts are targeting relevant [&#8230;]]]></description>
		
		
		
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		<title>Update Your Content Marketing Strategies This Year with These New Trends</title>
		<link>https://insights.top4.com.au/2022/01/03/update-your-content-marketing-strategies-this-year-with-these-new-trends/</link>
		
		<dc:creator><![CDATA[Michael Doyle]]></dc:creator>
		<pubDate>Mon, 03 Jan 2022 09:58:25 +0000</pubDate>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Advertising]]></category>
		<category><![CDATA[Business Marketing Strategy]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content marketing plan]]></category>
		<category><![CDATA[content marketing strategy]]></category>
		<category><![CDATA[Content Marketing Tools]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[digital marketing strategy]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[e-commerce]]></category>
		<guid isPermaLink="false">https://insights.top4.com.au/?p=17807</guid>

					<description><![CDATA[<p><img width="1200" height="628" src="https://insights.top4.com.au/wp-content/uploads/2022/01/Update-Your-Content-Marketing-Strategies-This-Year-with-These-New-Trends.jpg" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="update your content marketing strategies this year with these new trends" decoding="async" loading="lazy" srcset="https://insights.top4.com.au/wp-content/uploads/2022/01/Update-Your-Content-Marketing-Strategies-This-Year-with-These-New-Trends.jpg 1200w, https://insights.top4.com.au/wp-content/uploads/2022/01/Update-Your-Content-Marketing-Strategies-This-Year-with-These-New-Trends-300x157.jpg 300w, https://insights.top4.com.au/wp-content/uploads/2022/01/Update-Your-Content-Marketing-Strategies-This-Year-with-These-New-Trends-1024x536.jpg 1024w, https://insights.top4.com.au/wp-content/uploads/2022/01/Update-Your-Content-Marketing-Strategies-This-Year-with-These-New-Trends-768x402.jpg 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" /></p>Global marketers are always changing to keep up with the world around them. If the previous two years were spent responding to an unprecedented shock, the year 2022 is about maintaining the digital acceleration, improving customers engagement and generating more leads online. Disruption has been a part of the digital era since its dawn, but [&#8230;]]]></description>
		
		
		
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