https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 15 Mar 2022 03:02:36 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2022/03/14/how-to-measure-the-return-on-your-seo-investment-roi/ Mon, 14 Mar 2022 10:22:17 +0000 https://insights.top4.com.au/?p=18492

Why should you implement SEO when you don’t understand how worthy an investment it is? You’ve come to the right place as we’ll be covering the numbers and the talking points that justify the SEO ROI, or the return on investment of your SEO campaign. The ROI of SEO ROI of SEO is an important […]]]> https://insights.top4.com.au/2022/03/01/how-to-maximise-internal-linking-on-your-website/ Tue, 01 Mar 2022 07:44:19 +0000 https://insights.top4.com.au/?p=18414

One of the most important ways Google and other search engines analyse and rank websites is through links. Bots and crawlers follow links from external websites to your site, then track your internal links, measuring the “flow” of ranking signals as they pass and attributing them to your site in the process. Link flow is […]]]> https://insights.top4.com.au/2021/09/21/top4-marketing-complete-guide-as-your-digital-marketing-partner/ Tue, 21 Sep 2021 08:46:01 +0000 http://insights.top4.com.au/?p=16880

For most people, the internet has become an inseparable part of their lives. Whether it’s about connecting with friends or sharing their lives with the world. Today most of us shop online, and most of those actions are a reaction to promotions we watch on our feeds. Businesses have no choice but to get creative […]]]> https://insights.top4.com.au/2020/09/22/how-to-get-your-article-noticed/ Tue, 22 Sep 2020 04:01:21 +0000 http://insights.top4.com.au/?p=13739

How you construct your next article will determine how well it connects with your audience. Will it get clicked and shared? Will it have a low bounce rate and high time-on-page? Build it carefully and your odds of success are so much higher. Notice I said “construct” and “build” rather than “write.” This post won’t […]]]>