https://insights.top4.com.au Top4 Insights is your ultimate resource of useful and relevant content for SMBs local businesses, franchise marketing, digital marketing and social media Tue, 17 Nov 2020 02:25:04 +0000 en-AU hourly 1 https://wordpress.org/?v=6.7.1 https://insights.top4.com.au/wp-content/uploads/2016/09/cropped-top4-australian-social-brand-directory-32x32.jpg https://insights.top4.com.au 32 32 https://insights.top4.com.au/2020/10/26/count-digital-marketing-roi/ Mon, 26 Oct 2020 02:37:45 +0000 http://insights.top4.com.au/?p=13942

In today’s online world, consumers are now introduced to, engaged with, and make purchases from businesses online. Digital marketing isn’t your company’s “magic” marketing bullet unless it is regularly monitored, measured, and constantly tweaked. One of the best ways to measure the effectiveness of these efforts is through calculating its return on investment, or ROI. […]]]> https://insights.top4.com.au/2020/07/14/how-to-double-your-sales/ Tue, 14 Jul 2020 03:30:04 +0000 http://insights.top4.com.au/?p=13236

Service businesses in Australia throw big money at Google ads, Facebook ads, SEO and other digital marketing tactics. There is constant pressure to reduce cost per click, increase ad clicks, find more budget and boost organic keyword rankings. But what if you could double your sales without doing any of these things? You can. By […]]]>